Senior Manager of Content Strategy and Digital Marketing
3 weeks ago
The University of Georgia is seeking a highly skilled Senior Manager of Content Strategy and Digital Marketing to join our team. As a key member of our Marketing and Communications department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand and strategic goals.
You will work closely with our Media Communications, Creative Services, Internal Communications, and Marketing & Brand Strategy teams to plan and execute integrated marketing and communications plans. Your expertise in content management, content strategy, and digital marketing will be essential in driving our content efforts forward.
We are looking for a strategic thinker with exceptional organizational and communication skills, capable of working collaboratively across all teams within the Division of Marketing & Communications. If you have a passion for creating engaging content and driving business results, we encourage you to apply for this exciting opportunity.
Key Responsibilities- Develop and maintain a centrally led, quarterly content plan that aligns with UGA's brand and strategic goals.
- Collaborate with account and project managers to organize project teams to develop, execute, and complete integrated marketing and communications plans.
- Develop and maintain relationships with key stakeholders across UGA to source content ideas and ensure alignment with overall marketing & communications goals.
- Plan, execute, and manage digital advertising campaigns across various platforms (Google Ads, social media, display networks, etc.).
- Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
- Proven experience in content management, content strategy, or a similar role.
- Ability to lead individuals who are not direct reports.
- Working understanding of media relations, digital marketing, SEO, and social media platforms.
- Demonstrated experience in working collaboratively across diverse teams, with the ability to coordinate and integrate efforts across the Division of Marketing & Communications.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with a strategic mindset.
- Proficiency with content management systems (CMS) and digital marketing tools.
- Strong attention to detail and a commitment to producing high-quality work.
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Athens, Georgia, United States University of Georgia Full timeJob SummaryThe University of Georgia is seeking a highly skilled Senior Manager of Content Strategy and Digital Marketing to join its Division of Marketing & Communications. This key role will be responsible for designing and executing a centralized content plan to engage and reach internal and external audiences.Key ResponsibilitiesDevelop and maintain a...
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