CRM Analyst

3 weeks ago


New York, New York, United States Coty US LLC Full time
Job Title: CRM Analyst

About the Role:

We are seeking a highly skilled CRM Analyst to join our dynamic team. As a CRM Analyst, you will be responsible for overseeing the day-to-day management and optimization of CRM platforms, implementing and managing CRM campaigns, and conducting thorough business analysis to understand and document business requirements.

Key Responsibilities:

* Oversee the day-to-day management and optimization of CRM platforms (Klaviyo, Attentive, Yotpo)
* Implement and manage CRM campaigns, ensuring alignment with overall marketing strategies
* Conduct thorough business analysis to understand and document business requirements
* Collaborate with stakeholders to define project scope, objectives, and deliverables

Requirements:

* Bachelor's degree in Business, Marketing, Information Technology, or a related field
* Proven experience in business analysis
* Certification in business analysis (e.g., CBAP, CCBA) is a plus
* Ability to write clear and concise technical documentation and user stories
* Proficiency in CRM platforms such as Klaviyo, Attentive, and Yotpo
* Understanding of consent and data privacy policies, including CCPA, CASL, GDPR
* Experience with Customer Data Platforms a plus
* Experience with social platforms, Bazaarvoice and Sprinklr
* Strong understanding of agile methodology and project management principles
* Excellent analytical skills with the ability to interpret complex data and provide actionable insights
* Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
* Strong problem-solving skills and attention to detail
* Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

About Us:

Coty is a global beauty company that is committed to changing the conversation around diversity, equity, and inclusion. We believe that our people are the key to our success and are looking for talented individuals who share our values and are passionate about making a difference.
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