Senior Email Marketing Specialist

1 month ago

San Mateo, California, United States Fladger Assoc. Inc. Full time
Job Title: Senior Email Marketing Specialist

Foster City, CA

Contract Duration: 18 months

Rate: Negotiable

Job Description

We are seeking a highly skilled Senior Email Marketing Specialist to join our Digital Marketing Operations team at Fladger Assoc. Inc. in Foster City, CA.

The ideal candidate will have a strong background in email marketing, with experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Content Builder, Interactions Studio, Automation Studio, and Advertising Studio.

The successful candidate will be responsible for managing the creation of email campaigns and journeys in Salesforce Marketing Cloud, working closely with brand marketing teams and other DMO team members to design and execute customer journeys and emails.

The role will also involve supporting brands in strategy development to capitalize on the full benefits of the platform's extensive capabilities.

The key responsibilities of this role include:

  • Developing and executing email campaigns in Marketing Cloud (70%)
  • Managing and executing all aspects of delivering audience campaigns
  • Configuring, deploying, and managing campaigns to meet deadlines and milestones and providing timely updates on overall status
  • Partnering with brand marketing, audience engagement, and other agency team members to understand audience needs and campaign strategy
  • Managing audience and data extensions
  • Testing and optimizing campaigns, including sharing test emails with stakeholders and ensuring full alignment prior to going into production
  • Completing QA and process checks to ensure error-free deployments and troubleshooting any issues
  • Monitoring and minimizing unsubscribe/bounce/complaint rates and ensuring spam regulation compliance
  • Tracking key performance indicators, developing and delivering reports and dashboards, deriving insights from results, and recommending enhancements
  • Handling requests for special reports, data, and campaign tracking information
  • Advancing digital marketing (15%)
  • Designing testing strategies for improving campaigns' effectiveness, piloting new ideas, measuring their impact, and rolling out when successful
  • Defining and maintaining email standards, email size, and HTML/CSS format
  • Ensuring data integrity, consistency, and governance across SFMC
  • Documenting campaign processes, identifying opportunities to improve efficiency of campaign production, and rolling out initiatives to streamline email marketing
  • Identifying opportunities for possible future A/B testing
  • Supporting other Digital Marketing Operations Projects (15%)

Requirements:

  • Bachelor's Degree or equivalent experience in Marketing or related business discipline
  • Minimum of 2 years of experience as a Salesforce Cloud power user, including email development, Interaction Studio, campaign set-up, and journey builder
  • Project Management experience of at least 2 years
  • Knowledge of email regulations, best practices, and compliance (e.g., GDPR or CCPA)
  • Top 5 required skills
    • Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Interactions Studio, Automation Studio, and Advertising Studio
    • Aptitude to manage multiple projects, expand knowledge, and learn new skills and technologies to fully support SFMC Platform adoption
    • Effective facilitation, presentation, and interpersonal communication skills
    • Self-motivated, collaborative, responsive, organized, able to work independently with the ability to meet deadlines and handle multiple priorities

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