Enrollment Communication Strategist

1 week ago


Indianapolis, Indiana, United States InsideHigherEd Full time
Job Title: Enrollment Communication Manager

Job Summary: We are seeking an experienced Enrollment Communication Manager to join our team at InsideHigherEd. The successful candidate will be responsible for designing, developing, and implementing enrollment communication strategies to support middle-of-funnel enrollment goals.

Key Responsibilities:
  • Persona and Segmentation Development: Collaborate with data, marketing, and enrollment teams to identify target student personas and segment prospects across programs, populations, and other markers.
  • Contact Journey Design: Design and plan contact journeys to support middle-of-the-funnel enrollment goals, personalized communication based on personas and segmentations, and testing and optimization.
  • Contact Journey Development: Collaborate with enrollment technology teams to develop audience segmentations, contact journey flows, and communication outputs using Salesforce Marketing Cloud.
  • Evaluation: Collaborate with enrollment and marketing leadership to identify key performance indicators and metrics for contact strategies and ensure the design, development, delivery, and maintenance of dashboards, reports, and other analytical tools.
Requirements:
  • Education: Bachelor's degree minimum, Master's degree preferred.
  • Experience: Minimum of three (3) years of experience in digital marketing automation.
  • Skills: Strong writing and design skills, technical skills in HTML and CSS, working knowledge of Salesforce Marketing Cloud or other email solutions, ability to manage business requirements, solution design, and configuration, and testing.
What We Offer:

As an Enrollment Communication Manager at InsideHigherEd, you will have the opportunity to work with a high-performance team, align with our culture of accountability, and establish a posture of learning for high performance and results. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

How to Apply: If you are a motivated and experienced professional looking for a new challenge, please submit your application, including your resume and cover letter, by October 20, 2024.



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