Digital Marketing Specialist

1 day ago


Washington, Washington, D.C., United States Cornerstone Research Full time
Role Overview:

The Digital Marketing Coordinator plays a critical role in supporting the Senior Manager, Marketing CRM, in all aspects of database administration and electronic communications for the firm's Marketing department.

This position is responsible for ensuring data quality and accuracy in the firm's CRM database, InterAction, and providing support for email marketing communications, market research efforts, and content creation for social media and other digital channels.

The Digital Marketing Coordinator reports to the Associate Director, Marketing Technology, and supports the analysis of marketing performance metrics to assess the effectiveness of campaigns and provides recommendations for improvement based on these data-driven insights.

Key Responsibilities:
  • Maintain the data quality of the CRM database, InterAction, directly in the CRM and uses a contact-standardization software, Cirrom.
  • Perform all administrative functions associated with maintaining the quality and consistency of the InterAction database.
  • Act as a reference for end users about InterAction, assist with end user training, provide user support, and troubleshoot issues.
  • Assist with email marketing campaigns; including set up, testing, execution, and reporting.
  • Assist with providing data-driven insights gleaned from system analytics of audience feedback and independent market research.
Requirements:
  • 2+ years of data hygiene experience; professional services experience preferred.
  • The desire to take initiative and actively contribute to the team and the firm.
  • The ability to communicate effectively and professionally.
  • Strong business acumen and the ability to learn the firm's financial and operational functions.
  • The mindset to provide superior service.
  • Experience with data cleaning and analysis tools.
  • Excellent attention to detail.
  • Excellent written, verbal communication, and interpersonal skills.
  • Strong customer service focus, excellent problem solving, and troubleshooting skills.
  • Commitment to learning new marketing trends and technologies.
  • Adaptable, flexible, and able to work under tight deadlines.
  • Proficient user of Microsoft Office programs (Excel, Outlook, PowerPoint, Word).
  • Familiarity with digital marketing tools and platforms such as G4, CRM systems, and social media management tools a plus.
  • Experience with HTML/CSS, and Dreamweaver a plus.
  • Prior experience in database administration, marketing, or data science a plus.
  • Bachelor's degree or demonstrated equivalent combination of education, training, and experience.
What We Offer:

Cornerstone Research provides a competitive market base salary for this position, and a total compensation package that includes annual performance bonus and generous benefits.

We invest in our people in a host of ways, from providing meaningful learning and development opportunities to organizing memorable social events.

We believe in cultivating a diverse, supportive, and inclusive workplace where everyone belongs, can thrive, and does their best work.

Equal Employment Opportunity:

Cornerstone Research is an equal employee opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, age, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information, protected veteran status, or other factors protected by law.



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