Growth Marketing Specialist

2 weeks ago

San Francisco, California, United States Netspring Full time

About NetSpring

NetSpring is at the forefront of innovation with our advanced product and customer analytics solution, harnessing the power of Business Intelligence (BI) for self-service product analytics directly from the data warehouse. Our cutting-edge technology is transforming the long-standing digital product analytics industry.

Our Vision

We are a collective of experienced software professionals who have successfully built multi-billion dollar enterprises from the ground up. Our founders played pivotal roles in the inception of a groundbreaking BI company. Our expertise spans enterprise software, large-scale distributed systems, data processing, data visualization, and analytics. NetSpring is backed by leading Silicon Valley venture capital firms.

What We Are Seeking

We are in search of a dynamic growth marketer with a strong focus on demand generation to enhance our marketing efforts. The ideal candidate will possess a deep understanding of B2B SaaS and the ability to drive pipeline in a product-led sales environment.

The successful candidate will be adept at identifying and implementing effective growth marketing strategies from industry leaders while thriving in our fast-paced startup culture. Creativity and a commitment to delivering high-quality results with meticulous attention to detail are essential.

Key Responsibilities
  • Oversee the daily development and execution of email, social media, content, and web marketing initiatives while managing external vendors and agencies to supplement in-house capabilities.
  • Collaborate closely with the Sales team to identify prospects and build targeted lists based on our Ideal Customer Profile, enabling Sales to leverage your marketing campaigns.
  • Engage with the Product team to gain insights into the self-service customer journey and refine digital and inbound marketing strategies.
  • Monitor campaign performance diligently and provide actionable recommendations to enhance MQLs and SQLs.
  • Identify opportunities for participation in industry events and partnerships to increase brand awareness and generate leads.
  • Possess a Bachelor's degree in Business, preferably in marketing, economics, or a related field.
  • Have a minimum of 5 years of experience in Growth Marketing, with familiarity in target personas related to digital or product analytics.
  • Demonstrate direct experience with our current MarTech stack, including HubSpot, Salesloft, Zoominfo, LinkedIn Sales Navigator, WordPress, and Google Analytics.
  • Exhibit working knowledge of web analytics, SEO/SEM keyword management, and social listening tools.
  • Possess strong written and verbal communication skills.
  • Maintain composure and organization during ambiguous and fast-paced situations.
Our Commitment

At NetSpring, we make it easy to get started. Connect seamlessly to leading data platforms and be operational in no time.

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