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Growth Marketing Specialist
2 months ago
At Doss, we are looking for a talented individual to enhance our marketing initiatives. If you possess expertise in lead acquisition and automation utilizing platforms such as Clay, Apollo, and web scraping, this position is tailored for you. Your role will involve optimizing our outbound, inbound, and referral strategies to establish a sustainable growth model. You will oversee our current marketing channels, lay the groundwork for SEO, and work alongside our Account Executive to refine and apply insights for maximum effectiveness in a nascent startup environment.
Your Key Performance Indicator: Achieve X% growth in initial touch points month-over-month.
Responsibilities:
- Lead Acquisition: Identify and cultivate leads within our Ideal Customer Profile (ICP), ensuring a robust pipeline and transferring qualified leads to the Account Executive.
- Enhance Initial Go-To-Market Strategy: Collaborate with the Go-To-Market team to refine the ICP and boost conversion rates down the funnel.
- Explore New Marketing Channels: Investigate and test new marketing avenues such as LinkedIn, Twitter, paid advertising, webinars, and live events.
- Establish Sales Framework: Oversee data enrichment, outbound automation, inbound data collection, content marketing, and foundational SEO efforts.
- Content Development: Collaborate with Product Marketing to produce a consistent flow of high-quality technical content, integrating valuable customer testimonials.
- Test New Marketing Hypotheses: Independently execute experiments to validate or invalidate new marketing channels.
- Strong Work Ethic: You are proactive and make things happen.
- Lead Generation Expertise: Skilled in identifying leads and understanding where to find potential customers.
- Data Management Skills: Proficient in CRM systems, sales productivity, and automation tools.
- Analytical Thinking: Capable of operating effectively with minimal information and ready to embrace experimentation.
- Resourceful: You consistently seek the most efficient path to solutions.
- High Energy: You set a dynamic pace for the team.
- Collaborative: You thrive in a team environment, understanding the importance of collective success.
- Inquisitive: You are eager to engage with customers, gaining deep insights into their needs and finding this process engaging.
