Lead Segment Marketer B2B Strategist

5 days ago


Des Moines, Iowa, United States Principal Financial Group Full time
Job Summary

We are seeking a highly skilled Lead Segment Marketer B2B Strategist to join our team at Principal Financial Group. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive business results for our retirement business.

Key Responsibilities
  • Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities.
  • Establish clear metrics for assessing success and ensure seamless implementation.
  • Work closely with subject matter experts to create, build, and successfully implement multiple complex and concurrent campaigns.
  • Have a deep understanding of specific audiences and behaviors.
  • Identify target audiences and develop campaigns that promote awareness and engagement through the delivery of relevant content.
  • Oversee and evaluate the efficiency of campaigns, using analysis to enhance future outcomes.
  • Communicate ideas effectively to internal and external stakeholders, lead through influence, and work across teams, the enterprise, and with external agencies.
Requirements
  • Bachelor's degree or equivalent.
  • 8+ years of related experience in the financial services space and familiarity with National Account audiences is highly desirable.
  • Advanced level knowledge of the marketing profession and modern marketing strategies.
  • Proven track record of delivering strong results through strategic marketing initiatives.
  • Proficiency in translating data and analytics into actionable conclusions.
  • Excellent communication and teamwork skills, allowing you to bring different parties together and effectively convey information.
  • Salesforce knowledge would be helpful in effectively managing campaigns and tracking their impact.
What We Offer
  • Competitive salary range.
  • Flexible Time Off (FTO) program.
  • Pension eligibility.
  • Equal Opportunity Employer.


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