Lead Segment Marketer B2B Strategist
5 days ago
We are seeking a highly skilled Lead Segment Marketer B2B Strategist to join our team at Principal Financial Group. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive business results for our retirement business.
Key Responsibilities- Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities.
- Establish clear metrics for assessing success and ensure seamless implementation.
- Work closely with subject matter experts to create, build, and successfully implement multiple complex and concurrent campaigns.
- Have a deep understanding of specific audiences and behaviors.
- Identify target audiences and develop campaigns that promote awareness and engagement through the delivery of relevant content.
- Oversee and evaluate the efficiency of campaigns, using analysis to enhance future outcomes.
- Communicate ideas effectively to internal and external stakeholders, lead through influence, and work across teams, the enterprise, and with external agencies.
- Bachelor's degree or equivalent.
- 8+ years of related experience in the financial services space and familiarity with National Account audiences is highly desirable.
- Advanced level knowledge of the marketing profession and modern marketing strategies.
- Proven track record of delivering strong results through strategic marketing initiatives.
- Proficiency in translating data and analytics into actionable conclusions.
- Excellent communication and teamwork skills, allowing you to bring different parties together and effectively convey information.
- Salesforce knowledge would be helpful in effectively managing campaigns and tracking their impact.
- Competitive salary range.
- Flexible Time Off (FTO) program.
- Pension eligibility.
- Equal Opportunity Employer.
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Lead Segment Marketer B2B Strategist
1 day ago
Des Moines, Iowa, United States Principal Financial Group Full timeJob SummaryWe are seeking a highly skilled Lead Segment Marketer B2B Strategist to join our team at Principal Financial Group. As a key member of our National Account- Strategic Growth and Initiatives team, you will play a crucial role in developing strategic marketing plans to drive business results for our retirement business.Key...
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