Senior SEO Content Strategist

2 weeks ago

Seattle, Washington, United States DigitalOcean Full time
Role Overview:

We're seeking an experienced SEO Content Manager to spearhead our organic content strategy, focusing on developers. This key role will drive DigitalOcean's organic growth, particularly on our educational tutorial content. You'll collaborate with our technical writers to maintain high accuracy and elevate our content to new heights, setting us apart from the competition and delivering exceptional value to our developer community.

Key Responsibilities:
  • Develop and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis.
  • Provide training sessions and ongoing support to technical writers and editors to enhance their understanding and application of SEO best practices.
  • Build and document SEO processes, guidelines, and best practices for the editorial team to follow, ensuring consistency and scalability.
  • Conduct regular content audits to identify opportunities for improving existing content's SEO performance, including updating meta tags, headings, and internal linking structures.
  • Collaborate with the editorial team to create detailed content briefs that include SEO recommendations, target keywords, and strategic insights for new and existing content.
  • Work closely with cross-functional teams, including content team, product marketing, UX, CRO, and web engineering, to ensure that SEO recommendations are implemented effectively.
  • Monitor and report on content's organic performance using tools like Looker, Google Analytics, Google Search Console, Semrush, and other SEO platforms to guide ongoing content strategies.
  • Stay updated on the latest SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.
Qualifications:
  • 8+ years of experience in SEO, Copy Editing, content strategy, or a similar role, focusing on optimizing content for search engines.
  • Proven track record of working closely with editorial teams and technical writers.
  • Strong interest and passion for the AI/ML space.
  • Ability to identify content gaps and areas of opportunity for the development of educational content that resonates with the needs of our target customer audience.
  • Ability to be forward thinking and develop processes that support new products and initiatives.
  • Technical aptitude to learn and understand our products and the developer-centric content we produce.
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy.
  • Curiosity and an open mind to identify areas for improvement and develop innovative solutions.
Why You'll Like Working for DigitalOcean:
  • We're a cutting-edge technology company with an upward trajectory, proud to simplify cloud computing so builders can focus on creating software that changes the world.
  • We prioritize career development, providing resources to ensure you keep growing, including reimbursement for relevant conferences, training, and education, and access to LinkedIn Learning's 10,000+ courses.
  • We care about your well-being, offering a competitive array of benefits to support your overall well-being, including a one-time work from home stipend, wellness allowance, and flexible time off policy.
  • We reward our employees with a salary range of $105,000 - $131,000, bonus opportunities, and equity compensation to eligible employees.
  • We value diversity and inclusion, recognizing that diversity of thought and background builds stronger teams and products to serve our customers.

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