Senior SEO Content Strategist

2 months ago

Seattle, Washington, United States DigitalOcean Full time

About the Role:

We're seeking an experienced Senior SEO Content Strategist to spearhead our organic content strategy, focusing on developers. This is a key role in driving DigitalOcean's organic growth, particularly on our educational tutorial content. You'll collaborate with our technical writers to maintain the high accuracy of our Tutorials and elevate our content to new heights, setting us apart from the competition and delivering exceptional value to our developer community.

Key Responsibilities:

  • SEO Strategy Development: Create and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis. Develop innovative ways to drive forward-thinking content development strategies.
  • Training and Mentorship: Provide training sessions and ongoing support to technical writers and editors to enhance their understanding and application of SEO best practices.
  • Process Building: Develop and document SEO processes, guidelines, and best practices for the editorial team to follow, ensuring consistency and scalability.
  • Content Audits and Optimization: Conduct regular content audits to identify opportunities for improving existing content's SEO performance, including updating meta tags, headings, and internal linking structures.
  • Creative Brief Development: Collaborate with the editorial team to create detailed content briefs that include SEO recommendations, target keywords, and strategic insights for new and existing content.
  • Collaboration and Coordination: Work closely with cross-functional teams, including content team, product marketing, UX, CRO, and web engineering, to ensure that SEO recommendations are implemented effectively.
  • Performance Tracking and Reporting: Monitor and report on content's organic performance using tools like Looker, Google Analytics, Google Search Console, Semrush, and other SEO platforms to guide ongoing content strategies.
  • Innovation and Trend Monitoring: Stay updated on the latest SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.
  • Content Quality Assurance: Help develop a process to ensure content meets high editorial standards and aligns with SEO goals, balancing readability and optimization.

Qualifications:

  • 8+ years of experience in SEO, copy editing, content strategy, or a similar role, focusing on optimizing content for search engines.
  • Proven track record of working closely with editorial teams and technical writers.
  • Strong interest and passion for the AI/ML space.
  • Ability to identify content gaps and areas of opportunity for the development of educational content that resonates with the needs of our target customer audience.
  • Ability to be forward-thinking as we build new processes for our team to grow and scale to support new products and initiatives.
  • Technical aptitude to learn and understand our products and the developer-centric content we produce.
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy.
  • Curiosity and an open mind, with strong instincts and the ability to know when a deeper dive is needed to better understand why content is (or isn't) performing.
  • Experience running experiments to prove or disprove working theories.

Why You'll Like Working for DigitalOcean:

  • We're proud to work here, and you'll be part of a cutting-edge technology company with an upward trajectory, simplifying cloud computing so builders can focus on creating software that changes the world.
  • We prioritize career development, providing resources to ensure you keep growing, including reimbursement for relevant conferences, training, and education, as well as access to LinkedIn Learning's 10,000+ courses.
  • We care about your well-being, offering a competitive array of benefits to support your overall well-being, including a one-time work-from-home stipend, wellness allowance, and flexible time-off policy.
  • We reward our employees, with a salary range of $105,000 - $131,000 based on market data, relevant years of experience, and skills, as well as bonus opportunities and equity compensation.
  • We value diversity and inclusion, recognizing that diversity of thought and background builds stronger teams and products to serve our customers.

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