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Senior SEO Content Strategist

2 months ago

Seattle, Washington, United States DigitalOcean Full time

Position Overview:

We are seeking a seasoned SEO Content Strategist to lead our organic content initiatives, with a particular emphasis on serving the developer community. This pivotal role is essential for driving DigitalOcean's organic expansion, especially through our educational tutorial offerings. You will work closely with our technical writing team to ensure the precision of our tutorials while enhancing our content quality, distinguishing us from competitors and providing outstanding value to our developer audience. The ideal candidate will be adept at establishing comprehensive processes for our technical writers, editors, and Product Marketing Managers to adhere to SEO best practices in on-page optimization. A strong technical background is essential, as is the ability to create innovative content tailored for our developer audience, particularly in the AI/ML domain.

Core Responsibilities:

  • SEO Strategy Formulation: Design and execute on-page SEO strategies that align with content objectives, encompassing keyword analysis, content enhancement, and competitive research. We value innovative thinkers who can propose creative approaches to our content development strategies.
  • Training and Guidance: Conduct training sessions and provide ongoing assistance to technical writers and editors to improve their grasp and application of SEO best practices.
  • Process Development: Create and document SEO workflows, guidelines, and best practices for the editorial team, ensuring uniformity and scalability.
  • Content Evaluation and Enhancement: Perform regular content assessments to uncover opportunities for boosting existing content's SEO performance, including refining meta tags, headings, and internal linking frameworks.
  • Creative Brief Creation: Collaborate with the editorial team to develop comprehensive content briefs that incorporate SEO insights, target keywords, and strategic recommendations for both new and existing content.
  • Collaboration and Coordination: Partner closely with cross-functional teams, including content, product marketing, UX, CRO, and web engineering, to ensure effective implementation of SEO recommendations.
  • Performance Monitoring and Reporting: Track and report on the organic performance of content using tools such as Looker, Google Analytics, Google Search Console, Semrush, and other SEO platforms to inform ongoing content strategies.
  • Innovation and Trend Analysis: Stay informed about the latest SEO trends, algorithm changes, and best practices, proactively adopting new strategies to maintain a competitive advantage.
  • Content Quality Assurance: Assist in developing a process to ensure that content meets high editorial standards and aligns with SEO objectives, balancing readability with optimization.

Qualifications:

  • 8+ years of experience in SEO, copy editing, content strategy, or a related field, with a focus on optimizing content for search engines.
  • Demonstrated success in collaborating with editorial teams and technical writers.
  • A strong interest and enthusiasm for the AI/ML sector.
  • Ability to identify content gaps and opportunities for developing educational materials that resonate with our target audience.
  • Forward-thinking mindset essential for building new processes to support team growth and scalability.
  • Technical proficiency necessary to understand our products and the developer-centric content we create.
  • Capability to track and analyze relevant metrics, employing a data-driven approach in strategy development.
  • A curious and open-minded attitude, with strong instincts for when deeper analysis is required to understand content performance.
  • Experience in conducting experiments to validate or refute hypotheses, embracing a culture of testing and learning.

Why DigitalOcean?

  • Be part of a forward-thinking technology company dedicated to simplifying cloud computing, allowing builders to focus on creating impactful software.
  • We prioritize professional growth, offering resources for career development, including reimbursement for relevant conferences and access to extensive online learning platforms.
  • We care about employee well-being, providing a competitive benefits package that supports your overall health and work-life balance.
  • Our compensation structure includes a competitive salary range, potential bonuses based on performance, and equity compensation for eligible employees.
  • We value diversity and inclusion, fostering a workplace that embraces varied perspectives and backgrounds to strengthen our teams and products.