Content Marketing Specialist

2 months ago

Seattle, Washington, United States DigitalOcean Full time

Job Summary:

We are seeking an experienced Senior SEO Content Strategist to spearhead our organic content strategy, focusing on developers. This is a key role in driving DigitalOcean's organic growth, particularly on our educational tutorial content. You will collaborate with our technical writers to maintain the high accuracy of our Tutorials and elevate our content to new heights, setting us apart from the competition and delivering exceptional value to our developer community.

Key Responsibilities:

  • Develop and Implement SEO Strategies: Create and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis. Think out of the box for developing innovative ways to be forward thinking in our content development strategies.
  • Train and Mentor: Provide training sessions and ongoing support to technical writers and editors to enhance their understanding and application of SEO best practices.
  • Process Development: Develop and document SEO processes, guidelines, and best practices for the editorial team to follow, ensuring consistency and scalability.
  • Content Audits and Optimization: Conduct regular content audits to identify opportunities for improving existing content's SEO performance, including updating meta tags, headings, and internal linking structures.
  • Creative Brief Development: Collaborate with the editorial team to create detailed content briefs that include SEO recommendations, target keywords, and strategic insights for new and existing content.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including content team, product marketing, UX, CRO, and web engineering, to ensure that SEO recommendations are implemented effectively.
  • Performance Tracking and Reporting: Monitor and report on content's organic performance using tools like Looker, Google Analytics, Google Search Console, Semrush, and other SEO platforms to guide ongoing content strategies.
  • Innovation and Trend Monitoring: Stay updated on the latest SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.
  • Content Quality Assurance: Help develop a process to ensure content meets high editorial standards and aligns with SEO goals, balancing readability and optimization.

Requirements:

  • 8+ years of experience in SEO, Copy Editing, content strategy, or a similar role, focusing on optimizing content for search engines.
  • Proven track record of working closely with editorial teams and technical writers.
  • Strong interest and passion for the AI/ML space, which we are.
  • Ability to identify content gaps and areas of opportunity for the development of educational content that resonates with the needs of our target customer audience.
  • Ability to be forward thinking as we are building new processes so our team can grow and scale to support new products and initiatives.
  • Technical aptitude necessary to learn and understand our products and the developer-centric content we produce.
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy.
  • Curiosity and an open mind - This person will have strong instincts and know when a deeper-dive is needed to better understand why content is (or isn't performing).
  • Experience running experiments to prove or disprove working theories. We are always testing. We believe we learn just as much from getting it wrong and aren't afraid to admit it and pivot strategies, if necessary.

Why You'll Like Working for DigitalOcean:

  • We are proud to work here. You will be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
  • We prioritize career development. At DO, you will do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
  • We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
  • We reward our employees. The salary range for this position is between $105,000 - $131,000 based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
  • We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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