Customer Experience Marketing Manager
1 week ago
We are seeking a highly skilled Customer Marketing Manager to join our dynamic team at Calabrio. As a key member of our marketing team, you will be responsible for developing and executing customer-centric marketing initiatives that drive engagement, deepen relationships, and elevate customer experience.
Key Responsibilities- Develop and manage customer advocacy initiatives, including case studies, testimonials, and references.
- Oversee the creation of targeted communications, such as email campaigns, newsletters, webinars, and other communications to keep customers informed and engaged with our products and services.
- Collaborate with the Customer Success team to gather customer feedback, monitor customer health metrics, and leverage insights to improve marketing programs and enhance the overall customer experience.
- Organize and manage customer-focused events, such as webinars, user groups, and customer appreciation events to foster relationships and showcase product benefits.
- Track and analyze marketing program effectiveness, producing regular reports on engagement, ROI, and customer satisfaction to inform future strategies.
- Foster cross-functional collaboration, building strong relationships with teams across marketing, customer success, product management, and more to align goals and execute projects effectively.
- Manage marketing program budgets and partners, ensuring efficient use of resources.
- Bachelor's degree required.
- 3-5 years of marketing experience in a B2B SaaS company.
- Proven experience in owning and executing customer reference and advocacy programs.
- Hands-on experience with webinars, web, email, and digital marketing channels.
As a Customer Marketing Manager at Calabrio, you will be part of a global team recognized for their passion for innovation. You will have the opportunity to work with cutting-edge technology, collaborate with industry-leading experts, and develop your skills in a dynamic and supportive environment.
We offer a comprehensive benefits package, including 401(k) & matching, medical, dental, vision insurance, disability & life insurance, flextime off, paid holidays, & parental leave, and tuition reimbursement.
Our team members are offered opportunities for career development, a balanced work-life, and a chance to achieve personal and professional success.
We celebrate diversity and inclusion, and we are proud to be an equal opportunity employer.
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