Strategic Enrollment Leader

7 days ago

Baltimore, Maryland, United States Johns Hopkins University Full time
Job Summary

We are seeking a highly skilled and experienced Director, Student Recruitment & Family Engagement to join our team at Johns Hopkins University. As a key member of our Enrollment Management department, you will be responsible for developing and executing comprehensive recruitment strategies to drive awareness of our programs and attract a diverse pool of prospective students.

Key Responsibilities
  • Recruitment Strategy Development
    • Develop and implement strategic recruitment plans to meet enrollment and revenue targets.
    • Identify target markets and segments and devise targeted outreach and awareness campaigns to reach prospective students.
    • Collaborate with other departments to align recruitment efforts with institutional goals and priorities.
    • Promote initiatives to achieve diversity, equity, inclusion, and justice goals in terms of recruitment and retention of students.
  • Outreach and Relationship Building
    • Build relationships with schools, gifted associations, and other organizations to generate awareness, leads, and referrals.
    • Represent the institution at fairs, conferences, and other recruitment events to promote programs and opportunities.
  • Admissions Support
    • Provide guidance and support to prospective students throughout the enrollment process.
    • Collaborate with admissions to ensure a seamless transition from recruitment to enrollment for admitted students.
    • Develop and deliver presentations and workshops to educate prospective students and their families about our programs, services, and opportunities.
  • Data Analysis and Reporting
    • Collect and analyze recruitment data to assess the effectiveness of recruitment strategies and tactics.
    • Monitor key performance indicators (KPIs) related to recruitment, such as inquiry volume, application volume, and yield rates.
    • Generate regular reports and presentations to communicate recruitment outcomes and insights to stakeholders.
  • Team Leadership and Development
    • Lead and mentor a team of recruitment and customer engagement staff.
    • Foster a collaborative and inclusive work environment that promotes teamwork, innovation, and continuous improvement.
    • Conduct regular performance evaluations and provide feedback to ensure the success and growth of team members.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, Education, or related field.
  • Minimum of 7 years of progressive experience in student recruitment, business development, consultative sales, admissions, or related field.
  • Demonstrated leadership experience with a track record of managing teams and achieving recruitment goals.
  • Strong communication and interpersonal skills, with the ability to engage and inspire prospective students, families, and stakeholders.
  • Strategic thinker with the ability to develop and execute data-driven recruitment strategies.
  • Knowledge of enrollment management principles, best practices, and trends in higher education.
  • Experience with CRM systems, student information systems, and other recruitment technology tools.
Preferred Qualifications
  • At least 5 years of CRM experience (Salesforce preferred), territory management, and budget management required.
  • Knowledge of current and emerging advanced learner trends and best practices preferred.

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