Marketing and Sales Director
2 weeks ago
At Meadowview of Johnston, we are seeking a highly skilled and results-driven Marketing and Sales Director to lead our marketing and sales initiatives. As a key member of our leadership team, you will play a pivotal role in promoting our facility, attracting potential residents, and driving occupancy through strategic marketing and sales efforts.
Key Responsibilities:
- Develop and implement comprehensive marketing and sales strategies to drive occupancy and meet revenue targets
- Build and maintain relationships with referral sources, including healthcare professionals, social workers, and community organizations
- Plan and execute marketing events, presentations, and outreach activities to promote Meadowview of Johnston within the local community
- Lead and mentor the sales team to ensure they meet or exceed sales goals
- Collaborate with other department heads to ensure a seamless transition for new residents
- Conduct market research and analysis to identify trends, competitive threats, and opportunities for growth
- Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed
- Oversee the admissions process, ensuring a positive experience for prospective residents and their families
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field (preferred)
- Proven experience in marketing and sales, preferably in the healthcare or senior living industry
- Strong leadership skills with the ability to motivate and inspire a sales team
- Excellent communication and interpersonal skills
- Demonstrated ability to develop and execute effective marketing strategies
- Proficiency in CRM software and Microsoft Office Suite
- Understanding of regulatory requirements related to assisted living and independent living facilities
What We Offer:
- An inspiring leadership team fostering a fun and diverse culture, supporting long-term career growth
- Defined career path with opportunities for advancement within the organization
- Tuition reimbursement assistance to support continuous learning and professional development
- Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life and Disability insurance, and more
- Paid Time Off and Holiday Pay for work-life balance
We are committed to providing a supportive and rewarding environment for our residents and employees. If you are a motivated and results-driven professional looking to make a difference in the lives of others, we encourage you to apply for this exciting opportunity.
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