Content Marketing Specialist

3 months ago

Johnston, United States MH Equipment Full time
Description

The Content Marketing Specialist helps plan, edit, and publish relevant content that shapes the MH Brand voice. This position is responsible for creating and managing written content for marketing materials as well as evaluating market conditions and competitor data while monitoring trade publications for industry trends and insight, as well as various other general marketing projects.

Requirements

Job Responsibilities:
  • Create and manage written content for marketing materials while working to establish and manage a consistent MH Equipment voice.
  • Create marketing copy to drive lead generation, customer engagement, and sales communication.
  • Manage OEM Partner materials in the sales literature library, assuring the MH Sales Team access to the most current partner materials.
  • Drive use and adoption of HYIMPACT library through regular communication with the sales team.
  • Assist in marketing lead management including processing, reporting, receiving leads, distributing to the field, and ensuring follow-up.
  • Evaluate customer research, market conditions, and competitor data, as well as monitor trade publications and industry news sources for relevant news.
  • Optimize campaigns with ongoing testing of customer segmentation, subject lines, time of send, content, etc. making them highly relevant and effective.
  • Assist with CRM data integrity including clean-up and supplementation.
  • Assist in documenting Marketing and Sales Support procedures and policies.
  • Attend and participate in appropriate sales and marketing meetings.
  • Provide independent thinking and creativity in analyzing data.
  • Perform other duties as assigned.
Job Requirements:
  • Bachelor's degree or equivalent experience in Marketing, Communications, Sales, or a related field
  • Great interpersonal skills - Displays honesty, ethics and integrity at all times
  • Ability to organize, implement, and monitor a plan
  • Demonstrated time management skills
  • Salesforce and/or HubSpot experience
  • Professional verbal and written communication skills
  • Extensive knowledge of the following software programs, Microsoft Word, Excel, PowerPoint
  • Adobe Suite experience preferred.
  • Able to effectively communicate, self-starter, and work independently.
  • Must be accurate, have excellent follow through, analytical, creative, work well with others.
  • Present a professional image in personal appearance, dress and preparation.
  • Foster the enterprise culture throughout the office by being a positive role model for team; demonstrate and reinforce core values and cultural pillars.
Working Conditions: Employee is expected to work forty hours per week plus whatever time is required to accomplish the goals of the position. This is a salaried, exempt position.

Benefits:
  • Uniquely MH: Adoption Assistance, Dave Ramsey's Smart Dollar, Pet Insurance, Wellness Program, Vendor Discounts, and more
  • Excellent Compensation: Great pay, pay bonus incentives, 401K with employer match.
  • Generous PTO: Paid vacation, holidays, personal, sick days, charity time off.
  • Great Insurance: Medical, dental, vision, and life insurance. Short-term and voluntary long-term disability.
  • Company Support: Continuous training, safe working environment


MH Equipment is proud to be an Equal Opportunity Employer

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