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Marketing and Sales Director

2 months ago

Johnston, Iowa, United States Meadowview of Johnston Full time
Marketing and Sales Director Opportunity

Meadowview of Johnston, a premier assisted living and independent living community, is seeking a dynamic and results-driven Marketing and Sales Director to lead our marketing and sales initiatives.

Key Responsibilities:
  • Develop and implement comprehensive marketing and sales strategies to drive occupancy and meet revenue targets
  • Build and maintain relationships with referral sources, including healthcare professionals, social workers, and community organizations
  • Plan and execute marketing events, presentations, and outreach activities to promote Meadowview of Johnston within the local community
  • Lead and mentor the sales team to ensure they meet or exceed sales goals
  • Collaborate with other department heads to ensure a seamless transition for new residents
  • Conduct market research and analysis to identify trends, competitive threats, and opportunities for growth
  • Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed
  • Oversee the admissions process, ensuring a positive experience for prospective residents and their families
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field (preferred)
  • Proven experience in marketing and sales, preferably in the healthcare or senior living industry
  • Strong leadership skills with the ability to motivate and inspire a sales team
  • Excellent communication and interpersonal skills
  • Demonstrated ability to develop and execute effective marketing strategies
  • Proficiency in CRM software and Microsoft Office Suite
  • Understanding of regulatory requirements related to assisted living and independent living facilities
What We Offer:
  • An inspiring leadership team fostering a fun and diverse culture, supporting long-term career growth
  • Defined career path with opportunities for advancement within the organization
  • Tuition reimbursement assistance to support continuous learning and professional development
  • Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life and Disability insurance, and more
  • Paid Time Off and Holiday Pay for work-life balance