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Associate, IM Sponsorships Lead

1 month ago

New York, New York, United States Netflix Inc Full time
About the Role

Netflix is seeking a highly skilled Associate, IM Sponsorships to join our Integrated Marketing team. As a key member of this team, you will play a crucial role in developing and deploying sponsorship offerings tied to series, films, live events, and experiences. Your expertise will be instrumental in creating innovative and impactful sponsorship opportunities that connect advertisers with our IP, fandoms, and the Netflix brand.

Key Responsibilities
  • Develop and maintain go-to-market sales materials for Integrated Marketing sponsorship offerings.
  • Identify and develop sponsor and customizable creative lanes for advertisers surrounding our IP.
  • Lead seasonal sponsorship and strategic media package development, partnering with Commercialization and Revenue & Yield.
  • Support localization and rollout of new sponsorship offerings and updates for Integrated Marketing counterparts in LATAM, EMEA, and APAC.
  • Maintain project tracking across Integrated Marketing, communicating status, approaching deadlines, and supporting next steps.
  • Coordinate weekly internal reports, liaising with key stakeholders for updates and synthesizing into executive summaries.
Requirements
  • 6+ years of proven experience in an integrated marketing function within the entertainment/media, advertising, or related industry.
  • Expertise in developing sponsorship opportunities and sales materials.
  • Adept storyteller and skilled copywriter, with experience developing compelling sales narratives for various types of titles.
  • Experience working cross-functionally, managing different needs across teams and finding creative solutions.
  • Ability to learn and master new systems and tools quickly.
  • Dedication to creative excellence to ensure we connect advertisers to our content through meaningful and authentic storytelling.
  • Passionate and curious about marketing, brands, social media, and entertainment.
  • High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
  • Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
  • Capable of working independently as well as part of a broader team.
  • Can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately.
  • Agile, goal-oriented, driven to succeed, and always up for a challenge.
  • Can flourish in our unique company culture.