Associate Director, Strategy

2 weeks ago

New York, New York, United States PubW Full time

Job Overview

Zenith is seeking a seasoned Media Planning and Strategy Lead to oversee day-to-day Media Planning and Strategy functions for a high-profile and fast-paced account. This individual will lead a team in developing, executing, and stewarding media plans for the client's business. The successful candidate will leverage their experience, knowledge, and skills to drive fresh thinking while balancing client, agency, and team needs.

Key Responsibilities:

  • Develop and implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns.
  • Develop planning objectives that align with and elevate the client's marketing and business goals.
  • Act as the cross-team leader, integrating all aspects of media to define and execute campaigns.
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues.
  • Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met.
  • Provide job performance feedback to subordinates to manage the career trajectory of junior staff and make recommendations to management.
  • Oversee the process and procedure for client setup, billing, and all administrative functions.
  • Responsible for managing projects and resources for all aspects impacting the client's business.
  • Participates in the recruitment and selection of junior staff.
  • Mentor and guide direct reports to ensure proper education for advancement.

Qualifications

  • B.A. or B.S., preferably in Marketing, Advertising, or a related field.
  • 6+ years of media planning experience.
  • 2+ years of experience managing junior staff.
  • Agency experience highly preferred.
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Ability to translate data into well-articulated and actionable ideas.
  • Strong written and verbal skills, with the ability to present to clients, maintain client correspondence, and internal documentation.

About PubW

PubW is a cutting-edge company that prides itself on delivering innovative solutions to its clients. We are committed to fostering a collaborative and dynamic work environment that encourages growth and development.

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