Growth Marketing Specialist

4 weeks ago


Irving, Texas, United States Christensen Arms Full time

About the Role:

Christensen Arms is seeking a highly skilled Growth Marketing Manager to join our team in Irving, Texas. As a key member of our digital marketing team, you will be responsible for managing and scaling our critical growth levers, including our e-commerce store, marketing automation, customer lifecycle marketing, loyalty initiatives, and more.

Key Responsibilities:

  • Manage and scale Christensen Arms' critical growth levers, including e-commerce store, marketing automation, customer lifecycle marketing, loyalty initiatives, and more.
  • Analyze customer LTV and make informed marketing decisions based on data.
  • Consistently improve the customer journey and optimize conversion rate through close collaboration with design and development teams.
  • Support the Director of Digital Marketing in creating and executing multi-channel marketing strategies, including email, social media, paid media, events, promotions, and influencer marketing.
  • Manage all email marketing initiatives, including creation and optimization of email campaigns and automated flows in Klaviyo.
  • Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites.
  • Be the subject matter expert for all growth marketing activities.
  • Attend events and trade shows, as needed, to provide marketing support.

Requirements:

  • Bachelor's degree in a related field, or equivalent work experience.
  • ~2+ years of experience in Firearms / Military Products / Tactical Industry / Outdoor Industry (or be able to present why your experience is applicable to Christensen Arms).
  • ~ Preference given to candidates with experience in the firearms industry.
  • ~4+ Years of experience in a Growth Marketing role, with hands-on experience.
  • ~ Experience with WordPress and WooCommerce is ideal, although experience with similar e-commerce platforms like BigCommerce is highly applicable.
  • ~ Experience with e-mail marketing platforms like Klaviyo or MailChimp is critical.

We Offer:

  • A Fierce Passion for the Outdoors.
  • Strong Aptitude for Both Analytical and Creative Thinking.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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