Marketing Coordinator
3 weeks ago
We are seeking a highly motivated and detail-oriented Marketing Coordinator to join our team at Red Oak Group, LLC. As a Marketing Coordinator, you will play a key role in developing and implementing marketing initiatives to enhance brand visibility and drive customer engagement.
Responsibilities:- Support the retail teams in developing innovative marketing plans to drive desired business results for both retail divisions (convenience and dispensary stores).
- Brainstorm new and creative marketing themes in coordination with the retail teams to appeal to customers; assist with developing, maintaining, and ensuring successful implementation of planning calendars.
- Utilize marketing automation tools to streamline campaign execution and optimize customer interactions.
- Conduct market research to identify trends, consumer preferences, and competitive landscape.
- Collaborate with the sales and retail teams to develop compelling content for various marketing channels.
- Implement performance marketing strategies to maximize ROI and drive lead generation.
- Proficiency in HTML5 to create engaging digital assets for online campaigns.
- Assist in digital advertising efforts across multiple platforms to reach target audiences effectively.
- Oversee the production of marketing materials; monitor for quality and adherence to company brand guidelines.
- Negotiate contracts with vendors or distributors.
- Must have reliable transportation to travel between retail locations.
- Accept other duties as may be necessary to fulfill the responsibilities of this position.
- Bachelor's degree in Marketing, Business, or related field.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proven experience in digital marketing with a focus on data analysis and campaign optimization.
- Ability to work independently and manage multiple projects and deadlines.
- Strong background in content marketing with the ability to create engaging copy and visuals.
- Knowledge of analytics tools to track campaign performance and make data-driven decisions.
- Previous exposure to market research methodologies and consumer behavior analysis.
Red Oak Group, LLC is a vertically integrated company focused on manufacturing, retail, wholesale distribution, and strategic planning. We offer a competitive wage and benefit package, as well as opportunities for growth and development in a fast-paced, team-oriented atmosphere. If you are a results-driven marketer with a passion for innovation and a keen eye for detail, we invite you to apply for the Marketing Coordinator position.
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