Market Segment Strategist

1 week ago


Sterling Heights, Michigan, United States Ideal Industries Full time
Job Title: Market Segment Manager

Join Ideal Industries, a leading manufacturer of electrical power connectors, as a Market Segment Manager. In this role, you will develop and manage marketing strategies for assigned global markets, driving sustained revenue and profit growth.

Responsibilities:
  • Develop and deploy marketing strategies for sales of existing products and development of new products into assigned global market segments.
  • Competitive positioning, pricing policy, revenue and market share growth, managing multi-national customer relationships, brand reputation, and product roadmaps.
  • Primary goal is to grow sales revenue and profitability in assigned markets.
  • Responsible for profitability and revenue within assigned markets.
  • Gather global data, monitor competitive activity, analyze market trends, develop and refine competitive pricing structures.
  • Identify qualified opportunities for legacy, new and custom power connectors, assisting APP engineering as well as customer engineers and other project staff during all phases of the sales cycle to deliver these products.
  • Manage and coordinate new product programs. Drive completion of projects to meet market requirements.
  • Develop and maintain technology roadmap for assigned markets. Identify legacy power connectors and applications. Using industry trends provide predictive analysis of future power connector needs.
  • Manage engagement of APP sales associates and Independent Sales Representatives with matrix organized global accounts, their affiliates and subcontractors within assigned markets.
  • Research and recommend product launch strategy and plan to support pricing, training, promotion, presentations, and sales training, etc.
  • Works closely with marketing team to execute product positioning strategies.
  • Develop and deliver product training presentations to regional sales managers, customers and channel partners.
  • Liaise with APP associates, customers and prospects to accomplish objectives and partner with sales force to achieve sales goals.
  • Act as primary resource for technical and commercial questions and applications inquiries from assigned markets.
  • Works closely with sales, sales support and operations to meet sales and profit goals.
  • Champions the new business opportunity process for assigned markets.
  • Works with Sales to identify accounts, decision makers, action items and timing necessary to exceed business objectives for the product lines responsible market segments.
  • Participate as a member of a Project Team and/or Cross-Functional team as required.
Qualifications:
  • Bachelor's degree in Marketing, Business, Engineering, or other related field, (AND) 2 or more years of product management / business strategy development experience in a business-to-business (B2B) environment; (OR) an equivalent combination of education and experience.
  • Must be willing to travel domestically & internationally up to 20% of the time.

Ideal Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We are proud to be an equal opportunity employer and we know that it is our people that truly separate us from the competition. We offer competitive compensation and benefits including medical, dental and vision insurance, 401K and a Pension plan. To learn more about us, visit Ideal Industries' website.



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