VP Product Marketing
1 week ago
Fiserv is seeking a highly skilled VP Product Marketing & Sales Enablement to lead the development and execution of integrated marketing plans that drive business growth and market penetration.
Key Responsibilities:- Lead the strategic development and execution of integrated marketing plans in alignment with overarching business objectives and growth strategies within government, corporate, and consumer segments.
- Strategically monitor and analyze sales channel performance to identify opportunities for optimization and devise initiatives that drive revenue growth and market penetration.
- Spearhead innovative demand generation strategies through well-crafted, data-driven marketing campaigns that drive customer acquisition, engagement, and retention within the Money Network business segment.
- Develop and execute strategic cardholder campaigns that optimize the spending mix and influence desired cardholder behaviors through lifecycle marketing strategies, contributing to long-term customer loyalty and revenue generation goals.
- Drive the development of high-impact sales and marketing materials that effectively articulate unique product value propositions to target audiences, aligning with strategic business goals.
- Oversee the strategic development and design of Cardholder Agreements and other cardholder collateral and disclosure materials, ensuring compliance and leveraging them as tools to enhance brand credibility and market positioning.
- Establish and enforce comprehensive branding standards and guidelines to uphold a consistent and impactful brand presence across all marketing materials and communications.
- 10+ years of experience in product marketing and sales enablement or related roles.
- 10+ years of experience in the prepaid industry.
- Experience in the financial industry or related sectors.
- Experience with marketing automation tools and CRM systems.
- Proven track record of developing and executing successful product marketing strategies to drive business growth.
- Bachelor's degree in Marketing, Business Administration, a related field or equivalent combination of experience, education, and military.
- Knowledge of market trends and competitive landscape in the fintech industry.
- Certification in product marketing or sales enablement.
Fiserv is an Equal Opportunity Employer and welcomes diversity in our workforce. We are committed to providing reasonable accommodation to individuals with disabilities and ensuring that our hiring process is free from bias and discrimination.
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VP Product Marketing
1 week ago
Berkeley Heights, New Jersey, United States Fiserv Full timeJob Title: VP Product Marketing & Sales EnablementFiserv is seeking a highly skilled VP Product Marketing & Sales Enablement to lead the development and execution of integrated marketing plans that drive business growth and market penetration.Key Responsibilities:Lead the strategic development and execution of integrated marketing plans in alignment with...
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