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Strategic Vice President
2 months ago
Zenith, a leading marketing agency, is seeking an exceptional Vice President, Strategy to lead our Media Planning and Strategy functions for a high-profile account. This role requires a seasoned professional with expertise in developing and executing integrated media plans that drive business results.
Key Responsibilities- Lead a team in the development, execution, and stewardship of media plans that align with client objectives
- Collaborate with cross-functional teams to identify key target insights and develop strategic recommendations
- Define high-level strategy and manage the media plan development, implementation, and execution
- Develop and maintain in-depth knowledge of the client business and competitive landscape
- Build and maintain positive relationships with clients and internal stakeholders
- Ensure teams adopt best-in-class tools, techniques, and systems to deliver plan recommendations aligned to client objectives
- Develop and implement professional standards for team participation, conflict resolution, problem-solving, and communication
- Bachelor's degree in Marketing, Advertising, or related field
- 10+ years of media planning experience, with 5+ years in a management capacity
- Agency experience highly preferred, with a strong understanding of media planning and strategy
- Proven experience in presenting plans to senior clients and influencing top-level client decisions
- Excellent leadership, management, and motivational skills
- Strong organizational, interpersonal, and quantitative/analytical skills
- Able to thrive in a fast-paced environment and adapt to changing priorities
Zenith offers a dynamic and collaborative work environment, with opportunities for professional growth and development. This is a hybrid position working 3 days per week in our Birmingham, MI location, with the option to move to our downtown Detroit office when it opens.