Senior Vice President of Analytics

3 weeks ago


Birmingham, Michigan, United States Zenith Full time
Job Title: SVP, Analytics

Zenith is a leading media agency seeking a highly skilled Senior Vice President of Analytics to drive business growth and inform strategic decision-making. As a key member of our team, you will be responsible for developing and implementing analytics strategies that drive real business outcomes.

Key Responsibilities:
  • Develop and deploy a strategic vision for analytics across all lines of business
  • Lead a team of data experts and media analysts in New York and San Francisco
  • Develop and recommend best practices in data processing and reporting automation
  • Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
  • Actively participate and contribute to new business and existing client business development
Requirements:
  • 12+ years of experience, with minimum of 5 years of agency experience
  • Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
  • Digital attribution experience (VisualIQ, Convertro, etc.)
  • Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
  • Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data
  • Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
  • Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
  • Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
  • Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
  • Excellent communication and storytelling skills

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.



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