Senior Vice President, Brand Experience Leader

3 weeks ago

Birmingham, Michigan, United States Publicis Collective Full time
Job Description

At Publicis Collective, we foster a culture of innovation and collaboration to deliver best-in-class services to our clients. As a Senior Vice President, Brand Experience, you will play a key role in generating strategic media initiatives and leading all aspects of media planning for key client accounts.

Key Responsibilities:
  • Develop, implement, and execute strategies to define the future direction of client business.
  • Actively listen to clients and identify opportunities to lead thinking, fostering positive relationships and team leadership.
  • Identify key target insights based on client briefs, formulating communication strategies and evaluating media vehicles to reach target audiences.
  • Ensure the quality of work for all client deliverables and serve as a key resource for local markets in defining media strategy and media plans.
  • Develop process improvements and best practices to ensure consistency, flexibility, and efficiency, resulting in solutions that meet or exceed client expectations.
  • Serve as leadership and content development coordinator for all client presentations and collaborate with business intelligence/analytics, data, and investment teams to identify consumer learning needs and drive consumer insight generation, analysis, and interpretation.
  • Cross-sell interagency products and services and participate in new business pitches as required.

Qualifications:

  • 15+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management, and P&L management.
  • Excellent client management experience working with senior-level leaders internally and externally.
  • Online and offline media experience, including TV, Display, Search, Social, and Mobile.
  • Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.
  • Excellent written, verbal, and presentation skills – effectively presents formal POVs internally and externally.
  • Strong leadership skills and general management orientation. Critical assessor of talent – builds and motivates high-performing teams.
  • Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results.
  • High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.
  • Team-oriented – approachable and viewed as coach and mentor to others.

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