Growth and Product Marketing Strategist

3 days ago


New York, New York, United States Partiful Full time
Drive Growth and Product Adoption at Partiful

We're seeking a seasoned Growth and Product Marketing Manager to join our team at Partiful. As a key member of our marketing team, you'll play a crucial role in driving user acquisition and product usage.

Key Responsibilities:
  • Develop and Execute Go-to-Market Strategies: Collaborate with our Product Engineering team to create and execute go-to-market strategies for new features and product launches.
  • Design and Implement Marketing Campaigns: Develop and execute end-to-end marketing campaigns that drive growth and product adoption, while tracking and reporting key growth and performance metrics.
  • Optimize Product Positioning: Define and refine product and feature positioning to make Partiful's unique value propositions resonate with target audiences.
  • Work with Cross-Functional Teams: Partner with our Business Operations team to analyze data, gain deep insights into user needs and behaviors, and identify new growth opportunities.
  • Create High-Quality Marketing Content: Work with our Community team to create high-quality marketing content, such as blog posts, case studies, product demos, and social posts, to highlight product features and success stories.
Requirements:
  • 5+ years of experience in growth marketing, product marketing, or a similar role at a consumer tech company.
  • 2+ years of experience working at a consumer tech startup.
  • Experience with developing GTM plans and executing product marketing techniques.
  • Knowledge of SEO, ASO, and other growth marketing strategies.
  • Experience with marketing automation tools and analytics platforms.
What We Offer:
  • Competitive salary range: $135,000 - $165,000.
  • Equity package.
  • 401(k) with up to 6% matching.
  • Comprehensive health, dental, and vision insurance.
  • Free OneMedical membership, telehealth, and virtual mental health services.
  • Commuter benefits and contributions towards ClassPass and Citibike memberships.
  • Unlimited vacation (minimum 3 weeks required).
  • Quarterly stipend to plan your own party and dogfood the product.
  • Quarterly travel benefit and semiannual team off-sites.

We're an equal-opportunity employer and strongly encourage applicants from traditionally underrepresented backgrounds to apply. We're proud to be a team of majority women and/or people of color. Diversity and inclusion aren't just lip service to us - we walk the walk, hold ourselves accountable, and actively work to bring new perspectives to the table.



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