Digital Marketing Account Manager
4 weeks ago
Job Summary
The Search Engine Marketing Account Manager will be responsible for managing client SEM accounts as part of Audacy's centralized revenue operations Search team. This individual will work on building, monitoring, and analyzing clients' digital PPC advertising campaigns on a regular basis, serving as the primary contact with the sales team and vendors.
Key Responsibilities
- Provide accurate budget estimates of campaign potential to the sales team as they approach clients to pitch our SEM products
- Design and implement keywords, text ads, and account structure to maximize client performance
- Optimize account performance based on industry standards and best practices and exceed client objectives
- Perform budget adjustments to accurately spend the client's budget throughout a particular month and throughout its full lifespan
- Analyze account performance to deliver in full and clearly communicate to sales any upsell potential
Requirements
- BS/BA degree or relevant experience
- Paid search or digital media advertising experience preferred
- Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
- Working knowledge of Google Ads, Bing Ads, or other PPC platforms
- Proficient in Microsoft office suite and Google Workspace
- Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
- Ability to thrive in a fast-paced, dynamic environment with competing priorities
- Exceptional analytical, verbal, and written communication skills
- Google Ads certified - Google Shopping experience is a plus
- Experience with Wide Orbit, TapClicks, or other digital order entry and workflow platforms is a plus
About Audacy
Audacy is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news, and sports brands, a premium podcast creator, major event producer, and digital innovator. We engage 200 million consumers each month, bringing people together around content that matters to them.
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