Account Executive

2 days ago

GondrecourtleChâteau, Grand Est, United States MediaNews Full time
Job Summary:

We are seeking a highly skilled Account Executive to join our team at MediaNews Group. As an Account Executive, you will be responsible for selling our full portfolio of print and digital solutions within a given geography/territory. This role requires a proactive approach in anticipating client needs and establishing long-term relationships with key decision-makers.

Key Responsibilities:
  • Work independently to achieve revenue goals while communicating with your manager daily to discuss strategy, forecasting, and other key issues.
  • Strategically prospect for new accounts, conduct needs assessments, generate ideas and proposals, present recommendations, close the sale, and set client expectations.
  • Analyze clients' advertising business objectives to prepare creative solutions using all appropriate products and services to fit the advertisers' budget and campaign goals.
  • Own the sales and retention cycle for each campaign, working in conjunction with the assigned support and operations teams.
  • Meet with individual clients at appropriate frequencies to review schedules, budgets, and create new strategies.
  • Prepare and develop sales recommendations using our resources by gathering appropriate statistics concerning market share, demographics, market volume, and various platform effectiveness.
  • Demonstrate a complete understanding of product features and benefits, rates, and packages and explain them in a way to match recommendations to customer needs.
  • Meet deadlines, create accurate advertising orders, and submit client contracts and complete sales reporting in a timely manner.
  • Develop prospective leads using a variety of sources, including digital, radio, TV, and direct mail, attend local or category business events for networking opportunities, and stay up-to-date with industry trends.
  • Analyze and interpret key sales metrics and develop strategies to reach sales success.
Requirements:
  • Ability to identify customer needs and effectively match to solutions.
  • Detail-oriented and understand the consultative sales process.
  • Strong customer relations, sales, and effective communication skills are necessary.
  • Ability to prioritize and complete multiple tasks under the pressure of deadlines and through interruptions is vital.
  • Excellent presentation and customer relationship skills.
  • High school diploma/GED required; Bachelor's Degree preferred.
  • 2+ years of retail, service, face-to-face sales experience required; 3-5 years of outside sales experience preferred.
  • Experience in a media-advertising environment.
  • Social Media and Digital Marketing Advertising familiarity.
  • Programs that include Facebook, SEO, SEM, and Web Advertising is preferred.
  • Valid driver's license and reliable transportation required.
About Us:

MediaNews Group offers news reporting and third-party advertising and marketing opportunities through its multi-platform products, including web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms, including web, mobile, social, and print. We are transforming the news industry.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Built In Best Places to Work 2023 & 2024 Winner

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