Senior Product Marketing Manager
2 weeks ago
LaunchDarkly is seeking a Senior Product Marketing Manager, Competitive Intelligence to drive our mission to empower all teams to deliver, control, and measure their software through feature management.
Key Responsibilities- Develop and scale LaunchDarkly's competitive intelligence program to inform future strategy and drive business growth.
- Conduct in-depth technical analysis of competitor products and go-to-market motions to identify opportunities and threats.
- Collaborate with product management to develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.
- Deliver content and programs to support sales teams in customer conversations and drive revenue growth.
- Provide competitive insights to the product team to inform product development and strategy.
- Partner with marketing teams to inform campaign ideation and execution.
- 5+ years of experience in competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software.
- Demonstrated track record of building successful competitive intelligence programs and content.
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
- Experience presenting to strategic and executive teams.
- Ability to build relationships and influence across all levels of the organization.
LaunchDarkly offers a competitive salary range of $165,000 - $194,000, plus benefits, including health, vision, and dental insurance, and mental health benefits.
We operate from a place of high trust and transparency, and we're committed to creating a diverse and inclusive workplace.
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