Associate Director, Type 1 Diabetes Marketing Specialist

6 days ago

Trenton, New Jersey, United States Lexicon Pharmaceuticals Full time
Job Title: Associate Director, Type 1 Diabetes Marketing

Lexicon Pharmaceuticals is a biopharmaceutical company dedicated to pioneering medicines that transform patients' lives. We are seeking a highly motivated and results-focused Associate Director, Type 1 Diabetes Marketing to lead the development and execution of our marketing strategy to support our planned product launch in Type 1 Diabetes.

Key Responsibilities:
  • Develop and implement the strategy for the brand's personal and non-personal promotion efforts with healthcare professionals.
  • Identify effective messages to communicate the brand's core value story and optimize delivery to customers through traditional and innovative channels.
  • Collaborate with the Insights & Analytics team to ensure strategies and tactics are aligned to customer insights and optimized based on performance.
  • Partner with Sales & Training to ensure brand strategy and tactics are pulled through, including via regional and national sales meetings.
  • Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societies.
Requirements:
  • BA/BS in business, marketing, or the sciences required.
  • 8+ years of experience in pharmaceutical and/or healthcare industries.
  • 6+ years of Pharmaceutical Marketing and Promotions experience.
  • Strong track record of delivering impactful marketing strategies and plans, including positioning, message development, and tailoring/targeting materials for different platforms and audiences.
  • Experience managing creative and media agencies.
  • Experience within early brand lifecycle.
  • Ability to follow processes and work with regulatory, legal, and compliance departments.
  • Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area.
  • Strong financial acumen with the ability to assess and drive results, budget management.
  • Demonstrated ability to thrive in a quickly changing environment.
  • Ability to effectively communicate brand strategy to key stakeholders.
  • Strong presentation and negotiation skills.
Preferred Qualifications:
  • Bachelors degree is required. Advanced Degree in business or marketing preferred.
  • Demonstrated pharmaceutical product launch experience.
  • Diabetes experience preferred.
  • Pharmaceutical sales experience.
  • CRM, digital, and social media marketing experience.

Lexicon Pharmaceuticals is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Lexicon Pharmaceuticals is a drug-free workplace. Candidates are required to pass a drug test, background check, driving check (if applicable), and verification of credentials before beginning employment.

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