Digital Marketing Strategist
4 hours ago
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team at Colonial Surety Company. As a key member of our marketing team, you will play a crucial role in driving the growth and expansion of our digital marketing initiatives.
Key Responsibilities:- Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database management, and social media advertising.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Design and maintain our social media presence, including creating engaging content and managing online communities.
- Analyze website traffic and user behavior using Google Analytics to identify trends and insights.
- Write high-quality industry blogs to establish thought leadership and drive website traffic.
- Collaborate with cross-functional teams to develop innovative marketing collateral and user experiences.
- Plan, execute, and measure A/B testing for the website to optimize user experience and conversion rates.
- Manage and oversee interns to obtain market research and create landing pages.
- Provide administrative support to the marketing lead and other department heads as needed.
- Attend industry conferences and events to network with potential partners and stay up-to-date on industry trends.
- Bachelor's or Master's degree in Marketing or a related field.
- Demonstrated experience writing high-quality content and managing social media campaigns.
- Excellent presentation and communication skills, with a strong business presence and professional demeanor.
- Proven ability to manage and optimize digital marketing campaigns, including SEO/SEM, marketing database management, and social media advertising.
- Highly creative with experience in identifying target audiences and developing effective marketing strategies.
- Solid knowledge of Google Analytics, AdWords, and mass email platforms.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application today.
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Digital Marketing Strategist
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