Digital Marketing and Web Development Specialist

2 days ago


Trenton, New Jersey, United States THE MAX Challenge Full time
About THE MAX Challenge

THE MAX Challenge is a leading fitness brand that offers innovative and effective workout programs. We are seeking a highly skilled Digital Marketing and Web Development Specialist to join our team.

Key Responsibilities
  • Develop and maintain websites for corporate and franchise locations, ensuring high performance and user experience across all devices.
  • Collaborate with the marketing team to implement and optimize paid digital campaigns for franchisees and the corporate brand.
  • Act as the main point of contact for franchise owners and other clients, providing guidance on web-related issues, marketing campaigns, and technical inquiries.
  • Offer strategic insights on website improvements, digital marketing optimizations, and best practices to drive traffic, improve conversions, and enhance user engagement.
  • Work closely with marketing, sales, and IT teams to align web development efforts with broader marketing and business goals.
  • Monitor and report on website performance and digital campaign results, using data to make recommendations for future improvements.
Requirements
  • Proven experience in web development, with proficiency in HTML, CSS, JavaScript, and web content management systems (CMS), such as WordPress.
  • Familiarity with paid digital marketing platforms, including Google Ads and Facebook/Instagram ads.
  • Experience in client-facing roles, with the ability to communicate technical and marketing concepts to non-technical audiences.
  • Strong analytical skills and the ability to provide data-driven recommendations.
  • Knowledge of SEO best practices and how they integrate into website development and content creation.
  • Excellent problem-solving skills, attention to detail, and the ability to multitask.
  • Ability to work both independently and as part of a collaborative team.


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