Director of Marketing and Informatics

1 week ago

Trenton, New Jersey, United States Bracco Diagnostics Inc Full time
Job Summary

The Director of Marketing, Devices and Informatics is a key leadership role responsible for driving the marketing strategy and tactics for Bracco Diagnostics Inc.'s devices and informatics franchises. This position will lead the development and implementation of marketing plans, pricing strategies, and life-cycle management for these franchises.

Main Responsibilities
  • Develop and implement innovative marketing strategies and campaigns to maximize market and revenue growth opportunities.
  • Collaborate with Global Marketing to ensure life-cycle management is properly executed.
  • Lead the development and management of North American life-cycle programs for devices and informatics franchises.
  • Establish and foster relationships with key opinion leaders in the radiology and medical informatics communities.
  • Interface with sales, sales leadership, and corporate accounts to ensure the needs of field personnel are being met.
  • Develop pricing strategies and guidelines to optimize profit and mix.
  • Develop promotional campaigns and programs to positively position the brand and increase awareness and adoption.
  • Ensure accurate sales and manufacturing forecasts are developed to meet internal demand planning requirements and external customer demand.
Requirements
  • 8-10+ years of experience in Medical Device and consumables and/or Medical Informatics Marketing.
  • 5+ years of personnel management experience.
  • Previous product launch experience (new product launch and/or significant line extension) preferred.
Industry Knowledge & Business Acumen

Possesses an industry and company-specific business acumen and taps into collective business knowledge, as needed, to drive sound and timely decisions and to solve complex business issues.

Predictive Change Management

Continuously monitors for trends, challenges, and opportunities and modulates their impact on the business to help manage risk and maximize opportunities.

Inspirational Leadership

Inspires others to high standards of performance through communicating and energizing others with a compelling vision.

Judgement & Decision Quality

Demonstrates sound judgement and decision quality amid complex situations.

Knowledge Transfer

Creates opportunities to transfer knowledge and information across people and systems to enable effective execution, business continuity, and to minimize risk.

Collaboration & Impact

Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/stakeholders to realize synergies and maximize impact.

Other Key Core Competencies
  • Highly effective presentation skills, written and verbal communication.
  • Ability to work independently and collaboratively, as required, in a fast-paced, matrixed, team environment.
  • Analytical thinker with excellent problem-solving skills and the ability to adapt to changing priorities and deadlines.
Strategic & Tactical Planning

Ability to develop and present comprehensive, strategic plans and/or proposals.

Managerial Competencies
  • Developing Workforce & Talent Pipeline: Develops self and others through constructive and respectful communication, coaching and feedback, stretch assignments and training, to sustain high performance and a pipeline of 'ready now' leaders.
  • Collaboration and Impact: Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/stakeholders to realize synergies and maximize impact.
  • Quality of Communication: Communicates effectively and clearly with all stakeholders.
  • Ownership Mindset: Takes ownership of tasks and responsibilities.
  • Customer Focus: Focuses on delivering exceptional customer experiences.
Soft Skills - Company Values & Behaviours
  • Adhere to Bracco's core values, including:
    • Passion: Connecting People and Networking; Be Yourself.
    • Extraordinary: Leading People and Delegation; Courage.
    • Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation.
    • Sustainability: Long-Term Value Creation; Accountability.
Core Relationships
  • Internal Relationships will include:
    • Field Sales.
    • Legal.
    • Product Development.
    • Operations & Finance.
    • Regulatory.
    • Marketing Services.
    • Manufacturing.
    • Medical.
    • Business Development.
  • External Relationships will include:
    • Imaging Equipment Manufacturers.
    • Clinical investigators.
    • Key opinion leaders.
    • Related vendors.
    • Customer contacts.

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