Global Marketing Director

1 week ago


Trenton, New Jersey, United States Educational Testing Service Full time
About ETS

For over 75 years, Educational Testing Service (ETS) has been a leader in education and assessment. Our mission is to advance quality and equity in education by providing innovative solutions, pioneering research, and trusted assessments that help learners around the world achieve their goals.

Job Summary

We are seeking a highly experienced and strategic Global Head of TOEFL Marketing to lead our marketing efforts globally. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and expands our global footprint.

Key Responsibilities
  • Develop and execute a global marketing strategy that aligns with our business objectives
  • Lead cross-functional teams to ensure alignment and effective execution of marketing strategies
  • Manage digital marketing efforts, including performance marketing, content creation, and marketing automation
  • Strategically plan and manage marketing budgets to achieve business objectives
  • Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value
  • Supervise pricing, product marketing, marketing communications, advertising, and public relations activities
  • Lead and build high-performing teams, fostering a culture of creativity, innovation, and accountability
  • Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success
Requirements
  • At least 3 years of senior leadership experience in digital marketing, with a minimum of 10 years of experience in the field
  • Extensive expertise in performance marketing, including PPC, SEO, paid search, social marketing, and digital marketing
  • Proven experience in leading global marketing strategies and managing substantial marketing budgets
  • Strong data proficiency and exceptional analytical skills
  • Familiarity with lead generation tools, including Hubspot, Apollo, Marketo, and Outreach.io
  • Outstanding presentation abilities and confidence in addressing senior executives
  • Implemented successful programs for ongoing testing and measurement across the department
  • Possesses an innovative mindset with an entrepreneurial inclination
What We Offer

ETS offers a comprehensive benefits package, including health, vision, and dental insurance plans, generous continuous learning support, and a retirement plan with company contribution. We also offer a range of employee resource groups and volunteer opportunities to support our employees' personal and professional growth.

We are an equal opportunity employer and welcome applications from diverse candidates who share our passion for advancing quality and equity in education.



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