CPG Marketing Director

3 days ago


Buena Park, California, United States DHD Consulting Full time

{"h1": "Job Title: CPG Marketing Director", "h2": "Job Summary", "p": "We are seeking a highly experienced CPG Marketing Director to lead our Asian Foods category strategy in the US and global markets. The ideal candidate will have a proven track record of driving category growth and profitability through innovative marketing strategies and collaboration with cross-functional stakeholders.", "h2": "Key Responsibilities", "ul": ["Develop and execute short-term and long-term category strategies for Asian Foods in the US and global markets", "Collaborate with Sales, SCM, R&D, and Operations teams to drive product innovation and commercial strategies", "Lead the development of annual marketing plans for the categories, leveraging deep consumer insights and macro trends", "Track product life cycles and recommend adjustments as needed", "Gather and analyze consumer satisfaction, competitor actions, and sales performance to inform product line portfolio decisions", "Work closely with cross-functional teams to ensure infrastructure is enabled to support product development and overall category strategy"]}


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