Marketing Lead, Specialty Channel
2 weeks ago
We are seeking a highly skilled Marketing Lead, Specialty Channel to join our Neurology team based in Atlanta, GA.
About the RoleThe Marketing Lead will provide commercial governance and strategic leadership over objectives and activities for the U.S. epilepsy and rare syndromes products within the specialty channel (Hospitals, Hospital Systems, Integrated Care Networks, etc).
Key Responsibilities- Analyze complex business channels to develop relevant and realistic business plans across the portfolio of epilepsy and rare syndromes products.
- Lead or co-create development of US commercial strategies within specialty channels, including stakeholder engagement strategy, and delivery of solutions across the portfolio.
- Act as specialty channel marketing expert to lead the brand teams and co-creation partners in development of new solutions.
- Define and implement an appropriate marketing mix, relevant to the channel, that drives HCP engagement and delivers stakeholder value.
- Ensure appropriate communication of specialty channel strategies across internal functional groups, partnering with the omnichannel marketing team and field sales as appropriate.
- Actively manage agency plans and budgeting efforts within the specialty channels.
- Understand our internal and/or external business partners' people, processes, and technology to rapidly pilot, test and iterate innovative commercial solutions within specialty channels.
- Bachelor Degree
- 5+ years' experience in the pharmaceutical/biotech industry, including experience within a specialty channel such as Hospital, Hospital Systems, Integrated Care Networks, Long Term Care, etc.
- Demonstrated strength in business planning, tactical plan development and execution.
- Strong project management, problem-solving ability, and customer focus.
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.
Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
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