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Digital Media Strategist

1 month ago

miami, United States Zimmerman Advertising Full time
Job Title: Media Planning Supervisor

The Media Planning Supervisor will play a key role in the media planning team at Zimmerman Advertising, working closely with the creative team, strategic planning team, digital media group, and account service staff to develop and recommend digital and traditional media strategies for each campaign.

Key Responsibilities:
  • Develop and execute online and traditional media plans for clients, preparing presentations and reports as needed
  • Conduct pre-campaign research and analyze audience measurement reports to inform media strategies
  • Manage relationships with media vendors, negotiating rates and terms
  • Organize and negotiate proposed elements from publishers, ensuring alignment with client goals
  • Prepare and send out RFPs to publishers, gathering and organizing insertion orders for client campaigns
  • Stay up-to-date on the latest online media solutions and technologies, seeking opportunities to enhance client campaigns
  • Implement, maintain, and optimize online media campaigns, including CPM, CPC, CPA, and keyword listings
  • Participate in weekly media meetings with clients, providing insights into online media results
  • Maintain and grow relationships with interactive media advertising representatives, working closely with the digital traffic team and other members of the digital team
  • Ensure seamless ad serving and tagging campaigns with service providers, including creative specifications, ad delivery, and performance monitoring
  • Collaborate with traditional media planners and digital strategists to develop collective approaches to media planning
  • Manage the scheduling, posting, tracking, and compiling of weekly performance reports for advertising campaigns
  • Review and process digital media invoices, ensuring timely payment and accurate billing
  • Stay current with industry trends and best practices, providing training and guidance to internal employees as needed
Requirements:
  • Bachelor's degree in Advertising, Marketing, Communications, or equivalent relevant experience
  • Excellent presentation, negotiation, and communication skills
  • Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency
  • Strong knowledge of interactive marketing concepts and practices, as well as familiarity with offline media concepts
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Experience with 3rd Party Adserver technology, such as Doubleclick DART, Atlas DMT, EyeWonder, and/or Facilitate
  • Working knowledge of online research tools, such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance, and other media software tools
  • Ability to analyze complex data, market research, and formulate actionable plans
  • Effective time management and organizational skills, with strong attention to detail