Digital Marketing Strategist
3 weeks ago
We are seeking a skilled Digital Marketing Strategist to lead our paid media marketing efforts and drive growth within our e-commerce platform.
This role requires a strong focus on data-driven performance, with experience in managing large-scale digital campaigns across multiple platforms.
Key Responsibilities:
- Develop and execute a paid growth media strategy, working closely with the Director of E-commerce.
- Partner with the e-commerce team to optimize onsite features and enhance customer experience.
- Collaborate with the content manager and creative team to craft compelling messaging and creative assets.
- Manage paid acquisition efforts across multiple digital channels, including social media, search, display, and video.
- Utilize a data-driven approach to enhance campaign efficiency and meet growth targets.
- Ensure accurate measurement and attribution of campaigns to understand performance and customer growth.
- Stay updated on the latest trends, tactics, and tools in digital marketing to continuously improve our digital strategy.
- Track, monitor, and report on key performance indicators and provide strategic recommendations.
Qualifications:
- Bachelor's Degree required.
- Hands-on experience in paid media marketing and demand generation.
- Proven expertise in managing large-scale digital campaigns across platforms.
- Demonstrated success in managing acquisition budgets and driving company growth.
- Strong analytical skills with a focus on optimizing key performance indicators.
- Proficiency in tagging and tracking with tools like Google Analytics and Google Tag Manager.
- Excellent time management and organizational skills.
- Strong interpersonal skills, with the ability to influence and interact effectively with senior management.
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