Digital Marketing Strategist

3 weeks ago


miami, United States AppleOne Employment Services Full time

We are seeking a skilled Digital Marketing Strategist to lead our paid media marketing efforts and drive growth within our e-commerce platform.

This role requires a strong focus on data-driven performance, with experience in managing large-scale digital campaigns across multiple platforms.

Key Responsibilities:

  • Develop and execute a paid growth media strategy, working closely with the Director of E-commerce.
  • Partner with the e-commerce team to optimize onsite features and enhance customer experience.
  • Collaborate with the content manager and creative team to craft compelling messaging and creative assets.
  • Manage paid acquisition efforts across multiple digital channels, including social media, search, display, and video.
  • Utilize a data-driven approach to enhance campaign efficiency and meet growth targets.
  • Ensure accurate measurement and attribution of campaigns to understand performance and customer growth.
  • Stay updated on the latest trends, tactics, and tools in digital marketing to continuously improve our digital strategy.
  • Track, monitor, and report on key performance indicators and provide strategic recommendations.

Qualifications:

  • Bachelor's Degree required.
  • Hands-on experience in paid media marketing and demand generation.
  • Proven expertise in managing large-scale digital campaigns across platforms.
  • Demonstrated success in managing acquisition budgets and driving company growth.
  • Strong analytical skills with a focus on optimizing key performance indicators.
  • Proficiency in tagging and tracking with tools like Google Analytics and Google Tag Manager.
  • Excellent time management and organizational skills.
  • Strong interpersonal skills, with the ability to influence and interact effectively with senior management.


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