Digital Media Strategist

4 weeks ago


Miami, Florida, United States Royal Caribbean Group Full time
Job Summary

We are seeking a highly skilled Digital Media Strategist to join our team at Royal Caribbean Group. As a key member of our media team, you will be responsible for planning and executing our digital media campaigns across various channels, including social media, display, and video.

Your primary focus will be on developing and implementing media strategies that drive brand awareness, acquisition, and highly-segmented targeting. You will work closely with our creative team to create briefs for external media agencies and internal creative teams, ensuring seamless execution and optimization of media plans.

In addition to your media planning expertise, you will also be responsible for managing day-to-day agency relationships, facilitating internal requests, and supporting the Sr. Director of Global Media in reviewing and approving new media opportunities and optimization recommendations.

Key Responsibilities:

  • Develop and implement media strategies that drive brand awareness, acquisition, and highly-segmented targeting
  • Work closely with creative team to create briefs for external media agencies and internal creative teams
  • Manage day-to-day agency relationships and facilitate internal requests
  • Support Sr. Director of Global Media in reviewing and approving new media opportunities and optimization recommendations

Requirements:

  • Bachelor's degree in Marketing, Advertising, or Business Administration
  • 7-10 years of media experience, with a minimum of 7 years in media planning and buying
  • Hands-on digital media experience across all paid digital media, including programmatic/display/video/CTV/OTT and paid social
  • Experience working with data and analytics teams, with proficiency in GA360
  • Thorough understanding of traditional and digital marketing best practices, including audience segmentation and creative alignment

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced media professional looking for a new challenge, please submit your application.



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