Senior Manager, Market Intelligence and Strategy
5 days ago
We are seeking a highly skilled and experienced Senior Manager, Market Intelligence and Strategy to join our team at Taylor Morrison. As a key member of our local leadership team, you will be responsible for sourcing and analyzing data from internal and external sources to help our Division's leaders understand competitor dynamics, respond to events, and frame the future.
Key Responsibilities- Evaluate and recommend positioning changes for existing communities based on market analysis and consideration of financial soundness.
- Conduct primary research, including focus groups and surveys, to identify consumer wants and needs.
- Develop and deliver analyses and insights with reliable forecasts of price and pace, competitor intelligence, and the environment in which competition unfolds.
- Collaborate with cross-functional teams to guide operational strategy and contribute to the team's understanding of the competitive landscape.
- Provide recommendations on existing communities and future land opportunities to support and inform strategic choices.
- Assist with new product development and provide consumer feedback.
- Communicate key findings in written and verbal form and assist Division Presidents with the Final Strategic Plan Presentation.
- Develop and maintain best practices locally and nationally with Market Intelligence & Strategy counterparts.
- Minimum Bachelor's degree in Business, Real Estate, or quantitative field required.
- 6+ years of experience in site selection, competitive assessments, and/or market evaluations in homebuilding or similar industry.
- Qualitative and quantitative research skills, including leading focus groups and compiling data into logical charts, graphs, tables, and written form.
- System software experience with SPSS, CVENT, or other tools.
- Very strong written and verbal communication skills.
- Experience with housing database tools such as Zonda, Metra Study, or Handley Wood.
- Local Market knowledge preferred.
- Highly proficient in Excel, Word, and PowerPoint.
As a Senior Manager, Market Intelligence and Strategy at Taylor Morrison, you will have the opportunity to work with a dynamic team and contribute to the success of our company. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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