Marketing Manager
1 month ago
Key Responsibilities:
- Marketing Strategy and Execution: Implement comprehensive marketing strategies to achieve business objectives and drive revenue growth.
- Campaign Management: Oversee the creation and execution of multi-channel marketing campaigns.
- Digital Marketing Management: Manage digital marketing campaigns from concept to execution, ensuring alignment with overall marketing strategy. Channels include organic social media, paid social media, google, and email marketing.
- Project Management and Continuous Improvement: Oversee and manage marketing projects from creation to completion, ensuring timely delivery, while implementing best practices and tools to streamline processes and improve efficiency.
- Team Development: Lead and mentor the Marketing Coordinator, while fostering a culture of creativity, collaboration, and career discussions.
- Event Management : Execute industry events, webinars, and trade shows to increase brand visibility and generate leads.
- ABM Management: Develop and implement ABM strategies to target and engage high-value accounts, while measuring the effectiveness of ABM campaigns.
- Vendor Relations: Develop and maintain strong relationships with external agencies, and vendors.
- Performance Tracking and Reporting: Collaborate with the Business Intelligence team to track and analyze key performance metrics, providing regular reports and actionable insights to stakeholders.
- Sales Collaboration: Collaborate with the sales team to align marketing strategies with sales goals and ensure a seamless lead handoff process.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in marketing
- Strong understanding of digital marketing channels and tools, including SEO, SEM, PPC, email marketing, and social media.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Proficiency in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
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