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Senior Vice President and Chief Marketing Officer

2 months ago

Nashville, Tennessee, United States Ryman Hospitality Properties Full time
About the Role

We are seeking a highly experienced and strategic Senior Vice President and Chief Marketing Officer to join our team at Ryman Hospitality Properties. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive revenue growth, traffic, and conversion through ticket sales in our venues.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Establish and execute long-range, comprehensive marketing strategies that support the company's competitive advantage and increase revenue through traffic and conversion of ticket sales in our venues.
  • Drive Traffic and Conversions: Drive traffic and conversions through high-impact marketing campaigns for live events, including promotions, advertising, and partnerships.
  • Customer Relationship Management: Develop and execute a comprehensive CRM strategy to drive fans across OEG assets and enhance overall customer satisfaction, loyalty, and lifetime value.
  • Loyalty Programs: Design and manage loyalty programs that attract, retain, and engage members.
  • Brand Management: Lead the optimization and management of brand guidelines.
  • UI/UX and Digital Marketing: Deliver highly effective UI/UX, use cases, and user journeys for all branded websites and ticketing experiences.
  • Collaboration and Alignment: Collaborate with senior leadership to ensure alignment between marketing strategies and company objectives and operations.
  • Brand Messaging: Partner with senior management to ensure consistent brand messaging across all channels and digital platforms.
  • Event Marketing: Partner with senior leadership on marketing strategies for key events (e.g., brand launches, grand openings, broadcast specials, etc.) to drive fan awareness and engagement.
  • Ticket Sales: Lead the department in developing strategies to sell ticketed products (e.g., Opry shows, concerts, tours, private events) at our venues, using data and analytics to drive conversions.
  • Marketing Campaigns: Plan and execute marketing campaigns, including promotions, advertising and partnerships.
  • Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
  • CRM Data and Analytics: Utilize CRM data and analytics to create personalized engagement initiatives and targeted marketing campaigns and measure marketing effectiveness.
  • Marketing Budget: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve strategic goals.
  • Support Programming: Support programming efforts at Ole Red and Category 10 businesses, working closely with internal and external teams.
  • Customer Feedback: Oversee the creation of customer feedback mechanisms to improve services and products.
  • Market Research: Conduct market research to ensure a strong understanding of our customers, market trends, and competitive landscape.
  • Pricing Strategies: Provide thought partnership on pricing strategies by brand/concept.
  • Travel and Leadership: Travel to current venue locations to gain first-hand perspective on unique marketing needs for each market. Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven environment.