Executive Director, Strategic Planning
2 days ago
The Digitas Health Account Planning team is seeking a highly experienced and innovative leader to drive customer insight and strategic planning for our clients. As a Vice President/Group Director, you will be responsible for uncovering breakthrough customer insights and developing big creative marketing ideas that drive business results.
Key Responsibilities- Lead customer insight initiatives to inform marketing strategies and creative campaigns
- Develop and implement innovative research methodologies to gather customer insights
- Partner with cross-functional teams to integrate customer insights into marketing programs
- Manage and mentor a team of mid-level planners to drive business results
- Collaborate with senior leadership to develop and implement strategic planning initiatives
- 10+ years of experience in marketing, creative agency, or professional services firm
- Proven track record of developing and executing customer insight-driven marketing strategies
- Strong leadership and management skills, with experience managing teams
- Excellent communication and collaboration skills, with ability to work across functions
- Ability to think creatively and develop innovative solutions
Digitas Health is a leading healthcare marketing agency that helps clients navigate the complexities of the healthcare industry. We are committed to delivering innovative and effective marketing solutions that drive business results.
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