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Associate Director of Student Recruitment/GELL

2 months ago

Baltimore, Maryland, United States InsideHigherEd Full time
Job Summary

We are seeking a highly skilled and experienced Associate Director of Student Recruitment/GELL to join our team at the Johns Hopkins Whiting School of Engineering. As a key member of our recruitment team, you will be responsible for developing and implementing a comprehensive recruitment strategy to attract top talent to our graduate programs.

Key Responsibilities
  • Develop and maintain a recruitment strategy for our online engineering master's, graduate certificates, and doctorate programs, including tactics to address unique program aspects such as time to completion, course offerings, faculty, and research opportunities.
  • Research and understand current programmatic and recruiting trends among leading engineering master's programs and incorporate these findings into recruitment strategies.
  • Collaborate with the Director and Associate Director of Recruitment Marketing to research, develop, and manage marketing communications and outreach plans to create a pipeline from corporate partners, colleges and universities, and alumni.
  • Serve as a key partner with the Director to liaise with program chairs to understand recruitment goals, program outcomes, course developments, and build measurable tactics to recruit prospective students.
  • Manage the collection of recruitment and enrollment data to track, quantify, and analyze recruitment programmatic results to identify tactics and strategies to sustain and/or increase recruited students.
  • Lead the recruitment efforts, including contributing to nurture strategies, through application and manage the tactics in the enrollment funnel efforts with the GELL staff to support yield and melt.
  • Manage the collaborative recruitment efforts with the school's diversity team on project-specific programs, including Explore Hopkins, and other grassroots initiatives.
  • Work with the Recruitment and Marketing Coordinator to source, identify, and plan logistics for attending recruiting fairs and other recruiting events.
  • Plan and execute in-person and virtual recruitment events for prospective students and collaborate with the admissions and enrollment staff to support yield/enrollment initiatives, including Meet the Recruiter and Admitted Student sessions.
  • Support the organization and categorization of historical data, international/regional/national trends, and engineering enrollment data to determine effective recruitment strategies.
  • Promote and increase the awareness of the Whiting School's graduate programs through institutional partnerships, external academic partners, other Johns Hopkins University schools, and professional engineering organizations such as IEEE and ASEE.
  • Travel, primarily domestically, on behalf of the Whiting School's graduate programs for recruitment and other college-related events.
  • Collaborate with alumni relations to create an alumni engagement ambassador program.
  • Serve as a key contributor to providing high-quality customer service to meet the recruitment and enrollment needs of the Whiting School.
Requirements
  • Bachelor's Degree in a related field.
  • Five years of related experience.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
  • Master's Degree in Marketing, Communications, Advertising, or Public Relations.
  • Six to eight years of related experience in higher education, enrollment services, recruitment, admissions, or related field.
  • The ideal candidate will be able to function collegially and effectively in a team environment, working well with others toward achieving objectives, but also work independently and serve as a transformative leader and supportive manager.