Head of Partner Marketing Strategy

2 weeks ago

Denver, Colorado, United States Invoca Full time
Job Overview

About Invoca:

Invoca is a leader in revenue execution solutions, connecting marketing, sales, and customer service teams to optimize the purchasing journey and enhance revenue generation. With a robust workforce of over 300 professionals and a clientele exceeding 2,000, we have achieved remarkable growth, generating $100M in revenue. Our mission is to build a premier SaaS organization, supported by over $184M in funding from top-tier venture capital firms.

Role Summary:

The marketing division at Invoca is on the lookout for a strategic and innovative Director of Partner Marketing to spearhead our partner ecosystem initiatives. This position involves working within a dynamic and remote team, closely collaborating with leaders across sales, marketing, and customer success to enhance Invoca's partner programs and alliances. You will be instrumental in crafting and implementing joint go-to-market strategies that foster mutual growth for Invoca and its partners. The ideal candidate will possess a vibrant and strategic mindset, along with a proven history of cultivating successful partner relationships within the SaaS and AI sectors.

Key Responsibilities:

  • Formulate and implement a detailed partner marketing strategy to boost Invoca's visibility and demand through partnerships, including technology collaborators, digital agencies, and resellers.
  • Serve as a primary liaison between Invoca's marketing team and our partner network, designing and executing co-marketing initiatives, collaborative use cases, and campaigns that enhance partner engagement, lead generation, and revenue growth, ensuring effective execution and measurable results.
  • Collaborate with the Strategic Alliances team to onboard new strategic partners, nurturing strong relationships to generate market demand.
  • Develop partner communication strategies, including regular updates, webinars, and events to keep partners informed and engaged with Invoca's offerings.
  • Work in conjunction with product management, sales, and customer success teams to ensure partner feedback and requirements are integrated into product development and go-to-market strategies.
  • Monitor, evaluate, and report on key performance indicators related to partner marketing activities, providing insights and recommendations for ongoing enhancement.

Qualifications:

  • A minimum of 10 years of marketing experience, with at least 5-7 years dedicated to partner marketing in the B2B SaaS or Enterprise Software domain.
  • Demonstrated success in crafting and executing partner marketing strategies that yield measurable business growth and partner engagement.
  • Experience in establishing and managing relationships with technology partners, digital agencies, resellers, and other channel partners.
  • Strong collaborative skills to work cross-functionally with product management, sales, marketing, and customer success teams to align and execute go-to-market strategies.
  • Robust analytical abilities to track, assess, and report on key performance metrics related to partner marketing initiatives.
  • A strategic mindset with excellent organizational and project management capabilities to manage multiple priorities and drive cross-functional collaboration and execution.

Compensation and Benefits:

Invoca offers a comprehensive benefits package that begins on the first day of the month following or coinciding with one month of employment. Key offerings include:

  • Paid Time Off: Invoca promotes a healthy work-life balance with an exceptional PTO policy starting at 20 days for all full-time employees, in addition to 15 paid holidays, 10 days of Compassionate Leave, volunteer time, and more.
  • Healthcare: A healthcare program that includes medical, dental, and vision coverage with multiple plan options to suit individual and family needs.
  • Retirement: A 401(k) plan through Fidelity with a company match of up to 4%.
  • Stock Options: All employees are granted stock options, providing an opportunity for ownership in Invoca.
  • Employee Assistance Program: Support for personal and everyday-life issues through the WorkLifeMatters program.
  • Paid Family Leave: Up to 6 weeks of fully paid leave for baby bonding, adoption, and family care.
  • Paid Medical Leave: Up to 12 weeks of fully paid leave for childbirth and medical needs.
  • Sabbatical: An additional week of PTO and a bonus for long-term team members after 7 years of service.
  • Wellness Subsidy: A wellness subsidy applicable to gym memberships, fitness classes, and more.
  • Salary Range: $170,000-$190,000, plus bonus potential.

Diversity, Equity, and Inclusion Statement:

We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We take pride in being an equal opportunity workplace.

#LI-Remote

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