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Head of Go-To-Market Strategy and Planning

2 months ago

Denver, Colorado, United States AMPLITUDE Full time
About Amplitude:

Amplitude is a premier digital analytics platform that empowers organizations to harness the potential of their products. Over 2,300 clients, including notable names such as Atlassian, Jersey Mike's, NBCUniversal, Shopify, and Under Armour, depend on Amplitude for comprehensive insights into the customer journey.

We support businesses at every stage, helping them capture reliable data, reveal clear insights into customer behavior, and act swiftly.

When teams comprehend how users interact with their products, they can enhance product experiences that fuel growth.


Our Organizational Culture:
We tackle challenges with humility, take responsibility for our contributions, and adopt a growth mindset that encourages continuous improvement for ourselves, our colleagues, and the value we provide to customers and partners.


Commitment to Diversity, Equity & Inclusion:
At Amplitude, we believe that diversity fosters the creation of superior products, enhances our problem-solving capabilities, and leads to more impactful solutions. We aim to cultivate an inclusive environment centered on psychological safety, empathy, and human connection, enabling employees from all backgrounds to thrive.


Role Overview:
The Director of Go-To-Market (GTM) Strategy, Planning, & Analytics is a pivotal leadership position that utilizes data to drive insights and strategic direction. This role oversees our annual and quarterly leadership meetings to synchronize GTM strategies and objectives, maximizing performance across GTM leadership teams.

This position leads a talented team of analysts and planners and requires close collaboration with Finance, HR, CIO, and GTM management, serving as the authority on GTM data and ensuring transparency and alignment on critical performance metrics.


Key Responsibilities:

Team Leadership:

Develop and nurture a high-performing, engaged team of analysts and planners aligned with Amplitude's culture and values. Provide mentorship and professional development opportunities to team members to promote growth and expertise. Foster a culture of innovation, collaboration, and continuous improvement within the GTM organization.


Strategic Insights:

Act as the subject matter expert in GTM performance data, transforming data into actionable insights, and ensuring alignment with our strategic goals and productivity metrics. Maintain a single source of truth for performance data, from board reports to functional quarterly business reviews (QBRs). Oversee the integrity of GTM segmentation and empower GTM teams with real-time data to drive business outcomes.


GTM Strategy & Initiatives:

Lead the evolution of GTM strategy and initiatives, identifying and spearheading projects that enhance the leverage, quality, and impact of our GTM data, including targeting and segmentation data. Collaborate with Customer Experience to establish a unified performance data source for GTM.


GTM Planning:

Direct the GTM planning process and quarterly leadership meetings, ensuring alignment and transparency of goals and KPIs with the overarching strategy. Facilitate a streamlined, collaborative planning process with clear stakeholder engagement and timely, quality deliverables. Ensure that top-down plans align with bottom-up insights, proactively identifying gaps and coordinating efforts to address them.


Key Requirements:

Minimum of 8 years in successful technology leadership roles within dynamic high-tech environments, effectively leading GTM Strategy, Analytics, Operations, or planning teams to achieve significant business impact. Strong understanding of GTM strategies to enhance growth and productivity across various functions, including Marketing, Sales, and Service. Proficient in data analytics and modeling, capable of creating effective models on metrics such as Annual Recurring Revenue (ARR), Renewals, and Profitability. Exceptional analytical, problem-solving, communication, and leadership skills, complemented by a strong executive presence.

A degree or master's in business or technology-related fields is preferred but not mandatory.

This role offers equity, benefits, and various compensation forms.