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Head of Marketing Strategy

2 months ago

Denver, Colorado, United States CirrusMD Full time

About CirrusMD:

CirrusMD is dedicated to transforming the healthcare landscape by offering innovative virtual care solutions tailored for health plans. The company is committed to enhancing user experience by facilitating quick and effortless access to certified medical professionals at no cost. CirrusMD has established itself as a frontrunner in the telehealth sector, prioritizing user satisfaction and accessibility.

Position: Head of Marketing Strategy

Role Overview:

The Head of Marketing Strategy at CirrusMD is pivotal in steering the organization’s brand narrative, external messaging, and marketing initiatives. This role encompasses various domains including brand stewardship, collaborative marketing efforts, event coordination, and social media engagement. Furthermore, the Head of Marketing Strategy is tasked with crafting product marketing approaches and partnering with internal teams to propel market entry strategies.

Key Responsibilities:

  • Lead and mentor a team of marketing specialists to produce impactful content and campaigns
  • Drive collaborative marketing projects to enhance platform engagement
  • Establish and uphold CirrusMD's brand identity across all promotional materials
  • Oversee corporate marketing strategy and industry thought leadership
  • Manage event logistics and conference participation
  • Collaborate with Product Management to implement marketing initiatives
  • Enhance website functionality and inbound marketing strategies
  • Evaluate marketing effectiveness and regularly analyze performance metrics

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related discipline
  • Over 10 years of experience in marketing positions
  • Proficiency in digital marketing strategies and methodologies
  • Experience in the software, IT, cloud computing, and healthcare sectors
  • Exceptional leadership and communication abilities
  • Capability to juggle multiple projects while aligning strategic objectives with operational execution
  • Familiarity with marketing automation tools, CRM systems, and industry best practices

Perks:

  • Attractive salary range
  • Comprehensive benefits package
  • Flexible work-life balance with unlimited paid time off
  • 401(K) plan with matching contributions and stock options
  • Opportunities for professional growth and development
  • Supportive and collaborative workplace culture
  • Remote work-friendly environment

Application Process:

Interested candidates for the Head of Marketing Strategy position at CirrusMD are encouraged to submit their resume and cover letter, including salary expectations. Please ensure the job title is mentioned in the subject line of your application. CirrusMD is an equal opportunity employer that values diversity in its workforce.

Important Note:

Recruiters and placement agencies should establish an agreement with Human Resources prior to submitting any candidates. Unsolicited resumes will not be accepted for placement fees.