Senior Director Product Marketing Leader

9 hours ago


Santa Clara, California, United States ServiceNow Full time
Unlock the Power of Customer Workflows

ServiceNow is seeking a seasoned product marketing leader to drive the growth of our Customer Workflows business. As a key member of our team, you will be responsible for developing and executing a marketing strategy that showcases the value of our Customer Service Management, Field Service Management, and Sales and Order Management products.

With a proven track record of success in B2B product marketing, you will lead a high-performing team of product marketers and collaborate with cross-functional teams to drive pipeline growth and sales success. Your expertise in positioning, messaging, and storytelling will be essential in differentiating our products in the market and driving customer adoption.

Key responsibilities include:

  • Developing and executing a marketing strategy that drives pipeline growth and sales success
  • Leading a high-performing team of product marketers
  • Collaborating with cross-functional teams to drive product development and sales enablement
  • Defining personas and messaging to drive customer engagement and adoption
  • Creating compelling sales and campaign content to drive pipeline growth

Requirements include:

  • 5+ years of experience in B2B product marketing
  • Proven track record of success in driving pipeline growth and sales success
  • Strong leadership and management skills
  • Expertise in positioning, messaging, and storytelling
  • Ability to inspire and coach high-performing teams

ServiceNow offers a competitive compensation package, including a base salary of $212,100 - $381,900, plus equity (when applicable), variable/incentive compensation, and benefits. We are an equal employment opportunity employer and welcome applications from diverse candidates.



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