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Senior Media Strategist
1 month ago
As a key member of GroupM North America, the Associate Director, Media Planning will play a critical role in driving transformational outcomes across digital channels. This position requires a strong understanding of programmatic media, ad operations, and addressable content & TV. The ideal candidate will have a proven track record of delivering results-driven media strategies and collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities
- Develop and execute media strategies that drive business growth and revenue
- Collaborate with internal stakeholders to align media plans with business objectives
- Manage and optimize programmatic media campaigns to ensure maximum ROI
- Stay up-to-date with industry trends and best practices in programmatic media and ad operations
Requirements
- 5+ years of experience in media planning and buying
- Proven track record of delivering results-driven media strategies
- Strong understanding of programmatic media, ad operations, and addressable content & TV
- Excellent communication and collaboration skills
About GroupM North America
GroupM North America is a leading media and marketing solutions company that brings together 9,000 practitioners globally to deliver transformational outcomes across digital channels and programmatic media. We are committed to helping our clients achieve their business objectives through innovative media strategies and solutions.
